Wine List Menu

Client
Spur Steak Ranches

Scope of Work
Adobe InDesign, Adobe Photoshop

Year
2023

Challenge:

Spur Steak Ranches’ existing wine list menu design was criticized for being dark and difficult to read in-store, making it challenging for customers to explore and select wine pairings to complement their meals.

Solution:

Spur Wine List, a revitalized menu design project, addressed this challenge by introducing a fresh and exciting look.

Key changes included:

• Replacing dark backgrounds with brighter, more inviting colour schemes

• Swapping wooden table tops for a cleaner, more modern aesthetic

These design updates significantly improved the overall readability and visual appeal of the wine list, making it easier for customers to navigate and make informed wine selections. This enhancement showcases Spur's commitment to continuously improving the overall dining experience for their customers.