Win a trip to Istanbul

Client
Pentravel

Scope of Work
Adobe Illustrator

Year
2019

Challenge:

Pentravel wanted to create an engaging and motivating incentive program to encourage staff to book tickets, with a thrilling reward: a trip to Istanbul for staff and their partners.

Solution:

Introducing “Pentravel Win a Trip to Istanbul”! This digital mailer:

• Announces the opportunity for staff to win a trip to Istanbul with their partner

• Challenges staff to book a minimum of 10 tickets to enter the lucky draw

• Showcases a vibrant Turkey-inspired design, featuring iconic Istanbul landmarks and playful animal illustrations

With “Pentravel Win a Trip to Istanbul”, staff can:

• Feel motivated to book tickets and increase sales

• Enjoy the excitement of a potential trip to Istanbul with their partner

• Appreciate the cultural and visual delights of Turkey’s iconic destination

By launching this initiative, Pentravel aims to:

• Drive staff motivation and ticket sales

• Create a sense of adventure and excitement

• Reward staff with a unique and memorable experience