Lets Get Ready to Rumble

Client
Pentravel

Scope of Work
Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Year
2018

Challenge:

Pentravel needed to create an engaging and motivating way to communicate revenue targets to staff, encouraging them to strive for excellence and reach new heights.

Solution:

Introducing “Pentravel Heavyweights”! This knockout digital mailer:

• Presents three revenue targets, each represented as a boxing round

• Features legendary boxing icons Muhammad Ali, Mike Tyson, and Rocky Balboa, inspiring staff to tap into their inner champion

With “Pentravel Heavyweights”, staff can:

• Clearly understand revenue targets and what’s required to reach them

• Feel motivated and inspired by the legendary boxing icons

• Embrace the competitive spirit and strive for excellence

By launching this initiative, Pentravel aims to:

• Boost revenue growth and staff performance

• Foster a culture of friendly competition and motivation

• Celebrate staff successes and knockouts!