Main Menu

Client
Spur Steak Ranches

Scope of Work

Adobe InDesign, Adobe Photoshop

Year
2023

Challenge:

Spur Steak Ranches’ existing menu design was criticized for being dark and difficult to read in-store, resulting in a suboptimal customer experience.

The outdated design failed to effectively showcase their menu offerings, leading to decreased sales and customer satisfaction.

Solution:

Spur Main Menu, a revitalized menu design project, addressed these challenges by introducing a fresh and exciting look. Key changes included:

• Replacing the dark background with a brighter, more inviting colour scheme

• Swapping wooden table tops for a cleaner, more modern aesthetic

These design updates significantly improved the overall readability and visual appeal of the menu, enhancing the customer experience and making it easier for patrons to explore Spur’s offerings. The refreshed design has resulted in increased sales and customer satisfaction, solidifying Spur’s position as a leader in the steak ranch industry.