Breakfast Menu

Client
Spur Steak Ranches

Scope of Work
Adobe InDesign, Adobe Photoshop

Year
2023

Challenge:

Spur Steak Ranches’ existing breakfast menu design was criticized for being dark and difficult to read in-store, leading to a suboptimal customer experience. The outdated design failed to effectively showcase their breakfast offerings, resulting in decreased sales and customer satisfaction.

Solution:

Spur Breakfast Menu, a revitalized menu design project, tackled these challenges head-on. By introducing a fresh and exciting look, the project successfully addressed the previous issues. 

Key changes included:

• Replacing dark backgrounds with brighter, more inviting colour schemes

• Swapping wooden table tops for a cleaner, more modern aesthetic

These design updates significantly improved the overall readability and visual appeal of the breakfast menu, enhancing the customer experience and making it easier for patrons to explore Spur’s breakfast offerings. This project showcases Spur’s commitment to continuously enhancing the overall dining experience for their customers.