Dark Duck

Client
Pentravel

Scope of Work
Adobe Illustrator

Year
2018

Challenge:

Pentravel wanted to create a unique and engaging way to recognize and reward a senior manager who embodies the values of spreading joy and happiness in the workplace.

Solution:

Introducing “The Dark Duck Award”! This digital mailer:

• - Announces the Dark Duck Award, a special recognition for a senior manager who brings joy and happiness to others

• - Offers a thrilling opportunity for staff to win a trip to Mauritius

• - Showcases a fun and quirky design, reflecting the lighthearted spirit of the award

With “The Dark Duck Award”, staff can:

• - Feel inspired by the recognition of a senior manager’s positive impact

• - Enjoy the excitement of competing for a trip to Mauritius

• - Appreciate the playful and uplifting atmosphere created by the award

By launching this initiative, Pentravel aims to:

• - Foster a culture of joy and happiness in the workplace

• - Recognize and reward exceptional leadership and positivity

• - Create a memorable and engaging experience for staff