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Objective
Objective
To deliver in-depth, real-time coverage of major oncology conferences focusing on Gastrointestinal (GI) Cancers, enabling clients to extract key competitive intelligence (CI) insights, track emerging therapies, and understand strategic developments shaping the GI cancer landscape.
Stay ahead of competitors with DelveInsight’s end-to-end Conference Coverage solutions for actionable oncology insights.
Problem Statement
Problem Statement
A leading global pharmaceutical client sought DelveInsight’s support to strengthen its understanding of the competitive environment in the Gastrointestinal Cancers space.
The client wanted structured, insightful, and timely coverage of key conferences such as ASCO, ESMO, and AACR, focusing on:
Emerging assets and novel mechanisms of action in GI oncology
Competitor data readouts and trial outcomes
KOL reactions and scientific discussions
Pipeline movements, collaborations, and regulatory milestones
Implications for clinical development and market strategy
The challenge was to capture, analyze, and synthesize a large volume of conference data into concise, business-relevant insights to guide strategic decision-making.
Our Methodology
Our Methodology
Pre-Conference Planning:
Identified and prioritized key sessions, abstracts, and presentations aligned with the client’s oncology focus areas.
Developed Key Intelligence Topics (KITs) and Key Intelligence Questions (KIQs) to ensure targeted intelligence gathering.
Live Conference Tracking:
Deployed a team of subject matter experts (SMEs) and analysts to monitor oral sessions, posters, and symposia in real time.
Captured competitor presentations, data updates, and emerging research discussions with business implications.
Post-Conference Analysis:
Conducted detailed analysis and synthesis of findings, highlighting competitor performance, product positioning, and clinical differentiation.
Mapped key takeaways against the client’s pipeline to assess strategic implications and opportunities.
KOL and Stakeholder Insights:
Collected real-time expert opinions from Key Opinion Leaders attending the event.
Analyzed perceptions of new data, trial designs, and product differentiation in the GI cancer landscape.
Deliverables:
Developed a comprehensive conference intelligence report summarizing clinical and strategic insights.
Created an easy-to-navigate, interactive dashboard highlighting sessions, emerging assets, and comparative positioning.
Provided actionable recommendations to inform R&D and marketing strategies.
Results
Results
Holistic Competitive View: Delivered a 360-degree perspective on the evolving GI cancer landscape, including drug data, trial outcomes, and partnerships.
Strategic Agility: Enabled the client’s leadership team to react swiftly to competitor announcements and adjust their strategies.
Actionable Insights: Offers clear, concise takeaways for internal teams to incorporate into clinical and commercial decision-making.
Continuous Updates: Ensured timely post-conference summaries and follow-ups for sustained competitive tracking.
Connect with us today to learn how our tailored conference monitoring and CI solutions can help you make smarter strategic moves in oncology.
About Delveinsight
About Delveinsight
DelveInsight is a leading healthcare-focused market research and consulting firm that provides clients with high-quality market intelligence and analysis to support informed business decisions. With a team of experienced industry experts and a deep understanding of the life sciences and healthcare sectors, we offer customized research solutions and insights to clients across the globe. Connect with us to get high-quality, accurate, and real-time intelligence to stay ahead of the growth curve.
Contact Us
Contact Us
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