Client projects

Client: Wildnote App (https://wildnoteapp.com/)

Project: Graduate-level Leadership course

Team members: Bentley HFID (M.S.) students (Group of 4)

Role: UX Researcher, UX Strategist & Consultant

Summary: Client presents with a need to increase user conversion for their app. But as UX people, we knew better. Their user base consists of field workers, product managers, and decision-makers. We interviewed with users and non-users to compare user needs and behaviours, assessed the current usability and function of the app, and created a detailed user journey map based on personae we identified.

We then diverged in brainstorming different solution proposals for the client.

Impact: Influenced the client to adopt a UX, user-centred first approach. Client found our research insights and recommendations actionable.