Mojofest 2025 Merchandise Campaign

Mojofest is an annual spring music festival in Amherst, Massachusetts, organized by Local Mojo UMass to celebrate music, art, peace, and love. Local thrift store and festival vendor X-Change contracted me to create a standout design for the event. As the creative director for the project, I proposed a collaboration with festival organizers to launch a small-scale, sustainable merchandise campaign that aligned with X-Change’s thrift-focused identity by upcycling second-hand clothing.

I designed a Woodstock-inspired graphic by hand, combining a custom guitar illustration with bold, groovy typography. To make each piece truly unique, I personally screen printed the design onto carefully selected thrifted garments. For Mojofest 2025, I produced over 100 one-of-a-kind merchandise items that captured the festival’s playful, nostalgic spirit while promoting sustainable practices.