Benchmark Characters For Motion Design

Find 3 benchmarks that will influence your look.

1. Add these to the Google Slide Show which you can find on the Submit Page.

2. Name each file under the image with the artist or studio name.

3. Talk about on the slides what you will do different or similar to your benchmark selections.

Communicating about benchmarks to clients:

When we benchmark we need to make sure that we can communicate with our clients what they will be getting.

Be very clear, if you are aiming at a similar line in one piece but not the color and texture say so or they will expect the color and texture.

Where to find Benchmarks:

• Behance is the community for Designers

• Do very specific searches for the area you want to benchmark using terms like:

  • educational motion design middle school science

  • informational motion design health diabetes

• or look in the specific galleries:

  • galleries/motion/motion-graphics

  • then you might find something very specific that can help tell a story about the style you would like to pursue: Susan for example likes Sojourner Truth which can be seen on Behance here

Benchmarking Guide:

See the Wheels Example