Embedded Files
Consumer's Reactions to DEI in Contemporary Cinema.pdfCOMM 460
This research study investigates audience perceptions of diversity, equity, and inclusion (DEI) in modern film, focusing on the public response to Halle Bailey’s casting as Ariel in Disney’s live-action The Little Mermaid. Using qualitative research methods, I conducted in-depth interviews with twelve participants to gather insights into how consumers interpret DEI efforts and representation within contemporary cinema.
COMM 430
I had the incredible opportunity to present a full-scale campaign proposal to STEPS Inc. as the capstone project for my Public Relations Campaigns course. Serving as the account manager, I led my team in developing a strategic campaign to support STEP's initiative, Madeline's House.
This project was a deeply rewarding challenge, one driven by a cause greater than ourselves. Throughout the process, I grew creatively and sharpened my skills in research, event planning, and strategic communication. I'm proud of the work that I accomplished, and I am grateful for the opportunity to collaborate with a real-world client, making a meaningful impact in the community.
Madeline's Gala.pdfLongwood Communication Studies Effectiveness on Professional Development.pdfCOMM 375
During my COMM 375 Public Relations Research class, I completed two research reports, one qualitative and one quantitative. Alongside my classmates, I studied the Longwood Communication Studies Department, focusing on its effectiveness in supporting postgraduate students and their professional development.
COMM 354
During the Fall of 2024 Public Relations Writing class, I wrote a news release about Longwood's pledge to become carbon-neutral by 2035, which I then had to turn into a media pitch letter. The goal was to generate positive publicity for Longwood by underscoring the university's civic leadership, global responsibility, and environmental stewardship. I wrote a pitch letter to be emailed to a specific journalist at a chosen news organization to reach my target audience.
Pitch Letter Final.pdfListicle Assignment Jane Ramsay.pdfCOMM 354
During the Fall of 2024 Public Relations Writing class, I worked for Vote.org, a non-profit organization with the mission to “remove barriers that keep citizens from casting their ballots on election day.” The goal was to encourage young Americans in the 18-24 age range to vote by presenting in simple terms what is at stake in this election by summarizing the top three policy proposals of each presidential candidate (Harris and Trump in the 2024 presidential election).
COMM 354
During the Fall 2024 semester in my Public Relations Writing course, I developed a news release highlighting Longwood University’s commitment to achieving carbon neutrality by 2025. The piece aimed to inform students, faculty, and staff about the university’s sustainability initiatives while inspiring other small institutions to pursue similar environmental goals.
News Release Final.edited.pdfPR Campaign .pdfCOMM 280
During the Fall of 2024 Fundamentals of Public Relations class, two classmates and I chose a client/organization (NCAA) and monitored their news media coverage and social media reactions from the NCAA. We then developed a research-informed, strategically planned PR Campaign for the NCAA during their NIL Lawsuit.
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