3.6 Concept Analysis

Create a Concept Test Survey to document information about each potential consumer, end user, stakeholder, or expert completing the survey and their responses to your concepts. Be sure to gather information specific to your concepts that will help you improve your ideas and select the best solution path. Include questions that will allow you to gather demographic information, such as age and gender, about consumers and end users. Provide a means for other stakeholders and field experts to share their experiences related to your product.

Refer to Project Proposal

CONCLUSION

When, in addition to the concept selection phase, would it be advantageous to solicit input from potential consumers and other stakeholders in the design process?

During the middle, to gain input on whether it would be appealing to the customer and worth the money of the stakeholders.

Do you think consumer survey responses regarding the likelihood of purchasing a product are reliable? How would you use the consumer survey information?

Yes, it would be best utilized for the improvement and marketing of our product.

Would it ever make sense to omit concept testing during the design of a product? Why or why not?

No, omitting the concept test would possibly leave out vital information about the design that could be fixed or utilized.

Notebook References