Nowadays every company wants brand awareness in the market, but it is very difficult task for every marketer to increase their brand awareness in market.
In digital world, your website should stand out among the best place to spread brand awareness. Your organization needs given process while executing the brand awareness in the digital world.
Brand Awareness:
There is so less chance that user will search their product or services by your brand keyword. It’s good if your site has been found on search engine even if you don’t have popular brand, In this case you can use the brand keywords as per future customers are using.
Analyse Website:
Let’s start with analysing website, if you do any changes in the website it is completely subjective. If you want to implement to your brand awareness, you will need to analyse your website or data first using website analyse tool for performance on website, keywords, blog content and much more. This stats will help you for what and which keywords are more related to your website as per audience requirement.
On page SEO:
If you want to jump on SERP you should know which keyword the company targeting for website, it is a very difficult task for marketers. For example company targeting “Digital Marketing Company in Mumbai - Webtraffic” but search engine suggests “Digital marketing service provide by Webtraffic”. Here, You don’t need to change totally brand keyword, you can still increase traffic from search engine with same keyword that you decided.
Page Title
The page title is more important. You should know how to make SEO Friendly Meta title with brand Keywords. Search engine gives the high priority to the website page title because it is very important to improve website traffic on search engine with the help of page title. You can increase brand awareness with page title for that you should add brand keyword on page title.
E.g. Primary Keyword | Secondary keyword | Brand Keyword
SEO Company in Mumbai | Best SEO Agency in Mumbai | Webtraffic
Meta Description:
Here, Search Engines do not use meta description in SEO Algorithm. Meta description is the overall summary of the website , it is helpful for user to check how relevant the website is for the user. Make the meta description short and informative. Add brand keyword in meta description, it will help you to increase brand awareness with brand keyword and also help user to identify brand with website information.
Headline:
Always keep in mind headline is the sentence when user visit to your website they first catchy with tagline so make your headline with Brand keywords and tagline. It should be informative and put catchy taglines.
Body of the page:
Lets see audience come to your site by product and services but they don’t know about your brand name here, body of page is the best place where you can introduce your brand with product and services it will help to increase brand awareness to the audience. For example you are providing Social Media Optimization Services, you can also give the information on brand and try to engage audience with your brand.
Design:
In design - logo is performing important role in brand awareness. Ex. If you see Apple logo on product then you can identify this is the apple brand product. For making strong brand awareness of your organization, post logo on home page, it tells about your organization image and if there is one place on site it is totally inventive with your image.
SEO and Brand trade off:
When constructing your brand through SEO, it is likely you will experience some exchange offs. You obviously can’t change the way people are searching for your product or service, so you may need to tweak your brand a bit. If your company has already done activity of building up a brand to suit your client, it means you have already done work with keywords, content and SEO tactics. It is very important to do proper align SEO and Brand awareness efforts towards to the audience.
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