How Moz Calculate Domain Authority?

There are many techniques that Google uses to define the search engine ranking of the website. Domain Authority is the most important for every website and is developed by Moz.

MOZ offers SEO tools that help websites to improve ranking on search engines. Most of Digital Marketing companies, SEO Company and Social Media Marketing agency used Moz tools to analyze their website and improve rank on search engine.

If the domain authority is higher it means your website is ranking higher on search engines and your website is gaining more traffic. The good SEO performance is measured by domain authority and shows the strength of your website. Digital marketing company in Mumbai helps you to increase domain authority of your website with good SEO efforts.

Moz predicts a root domain ranking with the relative domain in Moz index and shows the score. A user can use this scorecard to compare domain rank score of competitors.

Domain Authority vs Page Authority

Domain Authority is determine as the strength of an entire domain or subdomain whereas Page Authority is determine as strength of every single webpage.

The below screenshot describes the difference between Domain authority and page Authority. Pic courtesy by Mr. Kumar Vansh Moondra, Co-founder of Webtraffic Agency – A Digital Marketing Company.

How Domain Authority is Calculated by MOZ?

Basically it is scored on scale of 1 to 100, who have a higher score in domain authority will be ranked higher on search engines.

Domain Authority is 20 to 30 – it means you need to improve your domain authority score.

Domain Authority is 40 to 50 – it means your website is average.

Domain Authority is 50 to 60 – it means your website is on a good in domain authority

Domain Authority is above 60 – it means your website is excellent in domain authority and gaining lots of traffic from search engine.

Check your website moz performance on Moz link explorer

Let see on what basis Moz calculates score of your Website.

Moz uses more techniques to determine the domain authority but now we will see only the most important techniques.

1. Linking Root Domain :

The number of unique backlinks you have gained from different websites. e.g: If you build 30 external links from only 3 different websites it means you have gained only 3 backlinks to your domain. Gaining fewer backlinks from different websites to your website is better than gaining lots of backlinks from the same website. It helps you to boost ranking on domain authority.

2. MOZ Rank:

MOZ Rank is measured by the strength of your website’s external links. The Moz rank counts the number of external backlinks as well as counts the quality of backlinks. It is better to gain quality backlinks instead of gain more low quality of backlinks. MOZ Scale the score “0 to 10” (0 is Low: 10 is Highest). The average rate for a website is 3.

3. MOZ Trust:

Moz trust is a metric which is similar to MozRank. Moz trust determines the quality of external links. It measure are you connected with trusted websites. Trusted websites are .edu or .gov. If your website getting backlinks from trusted websites. Its sign of trust and it helps your website to increase the Moz trust rate. Moz Trust is a scale on “0-10” rating.

4. Quality Content:

Always Quality Content is King. Everyone knows the search engine rank is based on quality content. The quality content is an important factor to rank your website on search engines. Quality content of website it determines the domain authority. It helps to improve domain authority and domain authority improve rank on search engine.

5. Social Signals:

Social singles indicates to Google about good content. A piece of content that are liked, commented and shared content on social media on hundreds of time should have quality. Social Signals help to increase domain authority. If you have good content then people will be shared on social media.

6. Search Engine in a friendly way:

Make your website SEO friendly so search engines can easily catch, access your website content and it helps you to increase domain authority of your website