Overall website performance is dependent on domain authority, but it doesn’t mean page authority is not useful, the page authority helps website to improve your domain authority and also search engine rank. Page Authority determines the strength of every single page. MOZ uses the same scale score as domain authority i.e. it scales from 0 to 100 (0 low: 100 High).
Check out our recent blog post on How MOZ Calculate domain authority to get the knowledge on domain authority.
MOZ page authority is best used for a comparative metric. For researching in a search engine and determining which pages rank on search engine and how they are powerful or important than others. It is comparative tool.
Moz is constantly updates the algorithm so sometimes your page authority can be changed. Without any changes if your website page authority changes, it means moz has updated the algorithm.
Below are some factors which determines the page authority:
- Social Signals - Page Authority depends on social signals. They count the number of Facebook likes, Twitter Retweets or LinkedIn shares that your website has received
- The number of root domains that is linked to that page
- Number of subdomains that link to that particular page
- Number of quality backlinks to a particular page
- The number of quality websites linking to that page
- The number of root domains linking to the page using exact match anchor text.
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