Everyone knows the importance of Header Tags and are benefits in SEO and how it will help to improve your website ranking on SERP(Search Engine Results Page):
Heading and Header tags:
Hi guys do you remember before the webpages, there were newspaper, books and magazine. We all noticed there was the larger text, in another font type, so that, this will look different from the rest of the type use in the same. Now, also you can check headline in a newspaper we can consider that text is header text.
Webpages was introduced in the 1990s, thereafter header tags are included on websites with H1, H2, H3, H4, H5 and H6 tags. Normally, we use headline and header tags to attract the user on website with larger fonts,etc.
Let see the How H tags are helpful in SEO:
Header tag are perform most important role in SEO because it directly reads the header tags while showing the results in Search.
Search Engines generally giving more weightage to the Header Tags from H1 to H6 than the content in the paragraphs If you want to achieve the rankings in SERP.
In the Header tag, you should use the keywords related with the content of the page.
Here we can use the direct keyword, short tails or long tail keyword in Header but one should make sure to avoid keyword stuffing in Tags otherwise google, bing, yahoo assumes the website administrator are trying to manipulate them.
How to use the Header Tags:
On Webpages, there is a proper position of each and every tag and it should be in proper order from H1, H2, H3, and so on.
H1 Tag - One should put the direct keywords, H2 used for subheading and should include similar keywords to your H1 tag. H3 tag is subheading tag of H2 and it will be continue so on. H3 to H6 tags are normally use for answer questions or introduce new section of contents. This tags are also important but not much as h1 and h2 tag.
Let’s consider an Example -
If your targeting keyword is SEO Agency in Mumbai, Digital Marketing Company in Mumbai H1 should have this particular keyword, H2 is subheading and should have the LSI Keywords or similar keywords like SEO Company in Mumbai, and Digital Marketing Agency in Mumbai.
Below tips keep in mind for Optimize header tags:
1. Header tags should be readable and grammatically correct.
2. Each and very webpage should have unique H1 tag
3. Add Accurate and Descriptive Keyword(Use Targeted Keywords)
4. Avoid Keyword stuffing in Header tag
5. Creative Header Tag
6. Don’t Use H1 tag multiple time on same webpage
The good header will increase the performance on search engine.
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