Representation

Influencer Marketing represents a new age of advertisement for products and content creators creating their own sort of brands influencing the culture. This new age comes with new territory in the context of the internet. The web is evolving and becoming something that we’ve never seen before. All marketing in general is becoming easier because of algorithms and data that companies collect and use for these advertisements.

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Influencer marketing representing change in this space via the internet is the phenomenon. It’s the future shown by its growth and it doesn’t seem like its going anywhere either. In an article called “The Future of Influencer Marketing: Trends to Watch in 2025” by Allie Hannah she talks about the basics of this type of marketing strategy and the future of it. “The future of influencer marketing is bold, dynamic, and a little unpredictable—just how we like it. As we look ahead to 2025, influencer marketing is poised to continue its rapid evolution, driven by shifts in technology, consumer behavior, and cultural trends. Brands that embrace these changes will be best positioned to succeed in this landscape.” (Hannah, Allie, The Future of Influencer Marketing: Trends to Watch in 2025, 2024).

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