Consumption

  In recent years you can look at the data shown in Fig 5 and see how beneficial Influencers are to companies trying to sell different merchandise to viewers who watch specific content creators. In Howard Homonoff’s article, he explains how influencers are becoming mainstream and making a solid net profit. “Seemingly professional influencers are everywhere now. The Influencer Marketing Hub’s report, based on a survey of 3000 executives primarily from marketing agencies and brands, demonstrates the allure here noting that a $1.7 billion market in 2016 topped $21 billion in 2023 and projects that it will top $24 billion by year end 2024.”(Homonoff, Howard, Influencers Are Hot In Media, But They’ve Always Been Here, 2024). In his article Howard gives a timeframe from around the 2018 mark stated earlier in the introduction paragraph. He says how much companies have made when they had content creators market their products and how the profits have increased in more recent years up to the present day.