Fig. 1

Production

Production for Influencer advertisement is different than normal marketing. Typically these Influencer advertisements are in some sort of short form in their content. For example, a Youtuber with their typical video can have their sponsorship clip in the beginning or use a segway to get to their information about the product. YouTubers that get sponsored try to have their products related to their channel and their content. In an article by Carina Mazur called “How to get Sponsered by YouTube” She talks about how YouTubers pick companies and different ways of getting sponsored. “Typically, YouTubers will collaborate with brands that are similar to their niche, interests, and channel genre, so that their sponsored content reaches their target audiences and captivates their subscriber’s attention.”(Mazur, Carina, How to get Sponsered by YouTube, 2024). Picking companies with specific correlations with the YouTuber makes the sponsorship more genuine.

Influencer Sponsorships are divided into different types, and they each have different descriptions. Regarding YouTube influencers, there are three types of sponsorships:

* affiliate sponsorships

* product sponsorships

* and paid sponsorships

Fig. 2.

Affiliate

Affiliate sponsorships happen when the YouTuber gets a code or link. If someone uses that link the influencer earns a commission on that sale. For this short clip, a Youtuber by the name of Ninja is well known for playing Fortnite has a creator code. With this code, anyone who purchases an in-game item with this code gives Ninja commission on the transaction. In this video, he doesn’t actually mention anything about his creator code. While he is talking during the gameplay the code pops up in a graphic showing the code.” Oh bro they added the hunting rifle?” (Ninja, 0:25).

Fig. 3

Product

Product sponsorships deal with brands sending the content creator products to review and promote on their platform. Usually, this is the first type of sponsorship a creator will experience. In this clip a Nanogenix is reviewing this product for the sponsorship. He is a Dragon Ball YouTuber who has accumulated over 1 million subscribers in the past decade. In his most recent video, he transitions into his segment for the sponsorship and then reviews the product.

Fig. 4

Paid

A good example of a YouTuber always having a paid sponsorship is JxmyHighroller. He is very well-known in the basketball community and has over two and a half million subscribers. In this clip, he has a transition leading into his sponsorship with SeatGeek. This sponsorship correlates the best with him because of the sports content he makes. Sponsorships like this make consumers trust the product more. They can see his credibility in his videos so his recommending the product makes more sense.

Page updated

Google Sites

Report abuse