Fig. 8

Identity

Identity for Influencer marketing contains three main parties involved in the transactions. First, the Influencer who shows the product, the consumer who buys the product, and the company that sells the product via different marketing strategies. The main objective of the influencer is to target a specific demographic correlating to the content creators and making them convince you to buy whatever the product is.

In the article “The Power of Influencer Marketing” by Lisa Pinkerton, She talks about the importance of this phenomenon in recent years. “Influencer marketing is a strategy that connects brands to a credible individual within a niche community with an engaged and large following. Generally, they are active on multiple platforms, such as Instagram, Twitter, Facebook, YouTube and TikTok, and may even promote themselves through a website, podcast or eBooks.” In this quote, she backs up my claim that the influencer strategy mainly connects consumers to a credible relatable content creator with a large following.

Fig. 9

Page updated

Google Sites

Report abuse