Sunglasses Market Report 2024 | Size, Demand and Forecast by 2032

IMARC Group’s report titled “Sunglasses Market Report by Type (Non-polarized, Polarized), Design (Round, Aviator/Pilot, Rectangle, Square, Oval, Cat Eye, and Others), Frame Material (Injected, Acetate, Metal, and Others), Lens Material (Polycarbonate, CR-39, Polyurethane, and Others), Distribution Channel (Offline, Online), End User (Men, Women, Unisex), and Region 2024-2032”. The global sunglasses market size reached US$ 38.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 57.0 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032.

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Factors Affecting the Growth of the Sunglasses Industry:

The growing awareness about the harmful effects of ultraviolet (UV) rays on eye health is catalyzing the demand for sunglasses with effective UV protection. Prolonged exposure to UV rays can cause cataracts, macular degeneration, and other eye conditions. Health organizations and optometrists frequently educate the public about the importance of wearing sunglasses that block 100% of UVA and UVB rays, encouraging consumers to purchase protective eyewear. Awareness campaigns about the potential for eye diseases caused by sun exposure is encouraging people to seek sunglasses as a preventive measure. This includes awareness of conditions like photokeratitis and pterygium.

Celebrities and social media influencers often set fashion trends. When they are seen wearing certain styles or brands of sunglasses, their followers are likely to emulate them, leading to increased demand for those specific products. Celebrity endorsements and collaborations with fashion designers create buzz and attract attention to particular styles. The aesthetics of sunglasses evolve with fashion trends. For example, oversized frames, aviators, cat-eye shapes, and retro styles become popular depending on the prevailing fashion mood.

Lens technology reduce glare from reflective surfaces like water, snow, and roads, enhancing visual clarity and comfort. They are particularly popular among outdoor enthusiasts and drivers. They can adapt to changing light conditions by darkening in bright sunlight and clearing up indoors. This convenience appeals to many users, reducing the need to switch between different pairs of glasses. With increased screen time from computers, smartphones, and other digital devices, lenses that filter blue light help reduce eye strain and potential long-term damage. This feature is particularly attractive to those who spend significant time on digital devices.

Leading Companies Operating in the Global Sunglasses Industry:

Sunglasses Market Report Segmentation:

By Type:

Non-polarized represents the largest segment as it caters to a wider audience seeking affordable eyewear without the added cost of polarization technology.

By Design:

Round accounts for the majority of the market share due to its timeless appeal and versatility, appealing to various fashion preferences and face shapes.

By Frame Material:

Injected exhibits a clear dominance in the market owing to its lightweight, durable, and cost-effective nature, making it a preferred choice for mass-market sunglasses.

By Lens Material:

Polycarbonate holds the biggest market share driven by its superior impact resistance, making it a popular choice for sports and outdoor activities where durability is essential.

By Distribution Channel:

Offline dominates the market, which can be attributed to the preferences of people to try on sunglasses in person to ensure proper fit and style, and physical stores provide immediate access to purchase.

By End User:

Based on the end user, the market has been classified into men, women, and unisex.

Regional Insights:

Europe enjoys the leading position in the sunglasses market on account of its strong fashion culture, high disposable income levels, and a preference for quality eyewear as a fashion statement and for sun protection.

Global Sunglasses Market Trends:

People are prioritizing sustainability, driving the demand for sunglasses made from eco-friendly materials like recycled plastics, bamboo, and wood, as well as brands committed to ethical manufacturing practices and reduced environmental impact. Continuous innovations in lens technology, frame materials, and design are shaping the sunglasses market, with advancements, such as photochromic lenses, customizable frames, and augmented reality (AR) try-on experiences enhancing the product offering and consumer experience.

Fashion trends continue to influence the sunglasses market, with a diverse range of styles, shapes, and colors catering to various buyer preferences and lifestyle needs, including retro revivals, oversized frames, sporty designs, and minimalist aesthetics.

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