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India Online Advertising Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 11.10% (2024-2032)
In India, Advertisers are increasingly shifting their focus from traditional media to digital platforms to reach a broader and more engaged audience. According to IMARC Group, The India online advertising market size is projected to exhibit a growth rate (CAGR) of 11.10% during 2024-2032.
India Online Advertising Industry Trends and Drivers:
The increasing number of internet users, driven by affordable data plans and widespread smartphone usage, is impelling the market growth. A vast majority of the Indian population, particularly in urban and semi-urban areas, is connected online, providing a large audience for advertisers to target. This trend is encouraging companies to shift from traditional forms of advertising to digital platforms, where they can reach a broader and more engaged audience. In line with this, ass online shopping continues to expand in India, e-commerce companies are investing in online advertising to attract a wider consumer base. This includes a focus on personalized ads that leverage user data to create targeted campaigns, maximizing the return on investment (ROI). Social media platforms also play a significant role in this ecosystem by offering a cost-effective and high-impact advertising options that allow brands to interact directly with consumers.
Besides this, the rising focus on digital content consumption, particularly in video streaming and over-the-top (OTT) platforms, is contributing to the market growth. With more people spending time on these platforms, advertisers are increasingly placing ads on such services to reach a captive audience. This shift is particularly evident due to the growing adoption of programmatic advertising, where algorithms are used to automate and optimize ad placements in real time, ensuring greater efficiency and relevance. Additionally, governing agencies in India are promoting digital transformation, such as Digital India, which is encouraging businesses to adopt online platforms for their marketing needs. Apart from this, advancements in analytics and ad technologies are enabling advertisers to measure campaign performance more accurately, helping them refine strategies and achieve better results. Ad technologies, such as machine learning (ML) and artificial intelligence (AI), are enabling predictive analytics. These technologies help in anticipating audience preferences and behavior, allowing for more precise targeting. AI-powered algorithms can segment audiences based on their online habits and preferences, ensuring that ads are shown to the most relevant users.
Grab a sample PDF of this report: https://www.imarcgroup.com/india-online-advertising-market/requestsample
India Online Advertising Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
Search
Display
Classified
Video
Others (Lead Generation, Rich Media, etc.)
Breakup by Region:
North India
West and Central India
South India
East and Northeast India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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