Embedded Files
India Packaged Rice Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 5.15% (2024-2032)
The Packaged Rice Market is a rapidly growing sector of the food industry in India, driven by increasing consumer demand for convenience, quality, and variety in rice products. According to IMARC Group, The India packaged rice market size reached 12.4 Million Tons in 2023. Looking forward, IMARC Group expects the market to reach 19.7 Million Tons by 2032, exhibiting a growth rate (CAGR) of 5.15% during 2024-2032.
India Packaged Rice Industry Trends and Drivers:
Consumers in India are prioritizing quality, safety, and convenience in their purchasing decisions. This shift is influenced by enhanced awareness about food quality standards. Packaged rice offers assurance of quality, consistent grain size, and minimal impurities, which aligns with evolving consumer expectations. In addition, the increasing focus on health and wellness among consumers is driving the demand for healthier rice varieties like brown rice and organic rice. Packaged rice brands are capitalizing on this trend by offering a range of healthier options that cater to the nutritional preferences of health-conscious consumers. The emphasis on low glycemic index (GI) rice varieties and fortified rice products is contributing to the market growth. This trend reflects a broader movement towards healthier eating habits, where consumers are willing to pay a premium for rice products that offer additional health benefits. Besides this, innovations in vacuum packaging, modified atmosphere packaging (MAP), and moisture-resistant packaging are maintaining the freshness and quality of rice over extended periods. These advancements reduce spoilage and wastage, ensuring that the rice reaches consumers in optimal condition. Enhanced packaging solutions also provide additional convenience, including resealable packs, which appeal to modern individuals.
Furthermore, companies are focusing on differentiating their products through unique offerings, such as specialty rice varieties, flavored rice, and rice with enhanced nutritional value. This differentiation strategy not only aids in catering to diverse consumer preferences but also establishes a strong brand presence in a competitive market. Additionally, with the convenience of online shopping, consumers can easily access a wide variety of packaged rice brands and types from the comfort of their homes. This shift to online channels is further accelerated by higher internet penetration and the growing adoption of smartphones. Apart from this, brands are investing heavily in advertising campaigns, both online and offline, to educate consumers about the benefits of packaged rice. These efforts are supported by in-store promotions, discounts, and attractive packaging designs that draw consumer attention. Effective marketing strategies are instrumental in enhancing brand recognition, loyalty, and ultimately, sales.
Grab a sample PDF of this report: https://www.imarcgroup.com/india-packaged-rice-market/requestsample
India Packaged Rice Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
Parboiled Rice
Basmati Rice
Packaging Insights:
Pouches
Woven Bags
Others
Pack Size Insights:
5 Kilograms
1 Kilogram
Others
Distribution Channel Insights:
General Trade: Convenience Stores/Kirana Stores
Modern Trade: Supermarkets/Hypermarkets/Specialty Stores
Online and E-Commerce
Others
Regional Insights:
North India
West and Central India
South India
East and Northeast India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145
Page updated
Google Sites
Report abuse