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India Soft Drinks Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 4.80% (2024-2032)
The growing health and wellness trends are positively influencing the soft drinks market in India. According to the latest report by IMARC Group, India soft drinks market size reached US$ 19.7 Billion in 2023. Looking forward, the market to reach US$ 30.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.80% during 2024-2032.
India Soft Drinks Industry Trends and Drivers:
An escalating disposable income as well as advancing consumer preferences are the factors responsible for the growth of the India soft drinks market. Additionally, as urbanization and a fast-paced lifestyle become more prevalent, there is an increasing demand for convenient and refreshing beverages. The market is experiencing a shift from traditional sugary sodas to a broader range of products, including flavored waters, energy drinks, and functional beverages that offer health benefits. Moreover, the growth of the younger population, which forms a major consumer base, is fueling the need for innovative and trend-driven products. Seasonal factors, such as the country's hot climate, also play a crucial role in boosting the consumption of soft drinks, particularly during the summer months.
Key trends shaping the India soft drinks market include the rising focus on health as well as wellness and the expansion of digital retail channels. Consumers are becoming more health-conscious, prompting manufacturers to introduce low-calorie, low-sugar, and fortified beverages that cater to the demand for healthier options. Functional drinks enriched with vitamins, minerals, and probiotics are gaining traction as they align with consumers' desire for products that enhance immunity and overall well-being. Another major trend is the rapid growth of e-commerce, which has expanded the reach of soft drink brands to a wider audience, including in tier 2 and tier 3 cities. Companies are adopting digital platforms to promote their products and engage with consumers through personalized marketing strategies. The ongoing product innovation and strategic pricing, are expected to drive sustained growth in the India soft drinks market in the coming years.
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India Soft Drinks Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
Carbonated
Non-Carbonated
Distribution Channel Insights:
Hypermarkets and Supermarkets
Convenience Store
Online
Others
Regional Insights:
North India
West and Central India
South India
East and Northeast India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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Email: sales@imarcgroup.com
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