Leisure Travel Market Report 2024, Growth Rate and Forecast 2032

IMARC Group’s report titled "Leisure Travel Market Report by Traveler Type (Solo, Group), Age Group (Baby Boomers, Generation X, Millennial, Generation Z), Expenditure Type (Lodging, Transportation, Food and Beverage, Events and Entertainment, and Others), Sales Channel (Conventional Channel, Online Channel), and Region 2024-2032​". offers a comprehensive analysis of the industry, which comprises insights on the global leisure travel market price trends. The global market size reached US$ 869.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,639.4 Billion by 2032, exhibiting a growth rate (CAGR) of 7.08% during 2024-2032.

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Factors Affecting the Growth of the Leisure Travel Industry:

• Demographic Shifts and Changing Consumer Preferences:

Demographic shifts and changing preferences are impelling the growth of the market. The aging population, particularly in developed countries, is driving the demand for customized travel experiences, such as cruises, wellness retreats, and cultural tours. Moreover, millennials and Generation Z are introducing new travel trends focused on experiential travel, digital nomadism, and off-the-beaten-path destinations. These younger travelers prioritize experiences over material possessions, seeking adventure, authenticity, and cultural immersion. The evolving preferences of different demographic groups require travel companies to diversify their offerings and adopt more personalized marketing strategies to cater to a broader and more diverse clientele.

• Technological Advancements:

Ongoing advancements are making travel planning and booking more accessible and efficient. The proliferation of online travel agencies (OTAs), mobile applications, and digital payment systems is simplifying the travel booking process, offering people a plethora of options at their fingertips. Innovations, such as virtual reality (VR) and augmented reality (AR), provide potential travelers with immersive previews of destinations, enhancing their decision-making process. Furthermore, advancements in transportation technology, including the development of faster and more efficient aircraft and high-speed trains, are reducing travel time and costs, making distant destinations more accessible. The integration of artificial intelligence (AI) in customer service, personalized recommendations, and dynamic pricing models is streamlining the travel experience, catering to individual preferences, and enhancing overall satisfaction.

• Social Media Influence and Travel Trends:

The influence of social media is creating new trends and changing the preferences of travelers. Platforms are becoming essential tools for travel inspiration, with influencers and travel bloggers showcasing picturesque destinations and unique experiences. User-generated content, such as reviews and travel photos, also plays a crucial role in decision-making, as potential travelers often rely on peer recommendations and visual appeal. The viral nature of social media trends can increase the popularity of particular destinations, leading to increased tourism traffic. Additionally, the desire to capture and share unique experiences is leading to the rise of niche travel segments, such as adventure travel, eco-tourism, and cultural immersion.

Leading Companies Operating in the Global Leisure Travel Industry:

• American Express Company

• Cox & Kings Ltd.

• Direct Travel Inc.

• Flight Centre Travel Group Limited

• Hays Travel Limited

• JTB Americas Ltd. (JTB Corporation)

• MakeMyTrip Pvt. Ltd.

• Tripadvisor Inc.

• Trivago N.V.

• TUI Group

• World Travel Inc.

Leisure Travel Market Report Segmentation:

By Traveler Type:

• Solo

• Group

Group exhibits a clear dominance in the market as it often benefits from cost savings on bulk bookings and shared expenses, making group travel a popular choice for families, friends, and organized tours.

By Age Group:

• Baby Boomers

• Generation X

• Millennial

• Generation Z

Based on the age group, the market has been divided into baby boomers, generation X, millennial, and generation Z.

By Expenditure Type:

• Lodging

• Transportation

• Food and Beverage

• Events and Entertainment

• Others

Lodging represents the largest segment due to the need for safe, comfortable, and convenient accommodations.

By Sales Channel:

• Conventional Channel

• Online Channel

Online channel holds the biggest market share as it provides convenience, accessibility, and a wide range of options for travelers.

Regional Insights:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa

Asia Pacific dominates the market owing to the increase in traveling activities to explore unknown destinations.

Global Leisure Travel Market Trends:

The rise of sustainable and eco-friendly travel is bolstering the market growth. Increasing environmental awareness among the masses is catalyzing the demand for travel options that minimize ecological footprints and promote sustainability. Travelers are now more inclined to choose destinations and service providers that prioritize environmental conservation, reduce carbon emissions, and support local communities. This trend is leading to the proliferation of eco-friendly accommodations, such as eco-lodges and green hotels, and the promotion of sustainable activities, such as wildlife conservation tours and community-based tourism. The shift towards sustainable travel is not only beneficial for the environment but also provides unique and authentic travel experiences, aligning with the values of conscientious travelers.

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