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BE A WINNER IN RETAIL TRADE!
What You'll Learn?
What You'll Learn?
How to confidently manage daily retail operations, from opening to closing.
Techniques for optimizing store layout, product placement.
Visual merchanding, planogram, merchandising.
Methods to track sales, set KPIs, and use data to drive business decisions.
How to manage inventory effectively and reduce stockouts and overstocking.
Skills to provide exceptional customer service and build lasting loyalty.
How to handle complaints and difficult customers with professionalism.
Strategies for training, coaching, and motivating retail staff.
Best practices for scheduling, shift planning, and managing store productivity.
How to hire the right team and create a high-energy store culture.
Tools to manage POS systems, transactions, and daily cash control.
How to run seasonal promotions, local marketing, and in-store events.
Tactics for competing with big brands and adapting to retail trends.
Templates, checklists, and systems to streamline store management tasks.
Retail digitalization
Implimentation of AI driven business solutions
Become a qualified professional
Become a qualified professional
IGC Campus has been training and developing retail sector business owners, managers and staff members since 2017. So far more than 20,000 are being trained and developed with strong partnerships with brands like CBL, Holcim, Dialog and Uniliver.
This diploma is designed to make you a impact driven leader in retil and store mangement. You be able to meet the best business leaders and master trainers in retail industry.
Finally you will have a life chanding opportunity to be crowned with globally recognized DRSM at the grand graduation of IGC Campus.
Local Qualification with Global Recognition
IGC Campus (IGCC) is a well recognized private business school and an academic institution in Sri Lanka. It is also affliated with business management faculty members of government universities and the ministry of higher eduation. IGCC also parner with global principles of learning as a Signatory of Grow, Learn, Connect (GLC) Global program of the World Bank Group.
Course programs are designed based on the Principles of Learning and instructional designs developed by the certified master trainers of GLC which is the global learning and management program of International Finance Corporation, Washington DC.
For Whom?
For Whom?
Retail store and supermarket owners.
Aspiring store managers who want to build confidence and lead with skill.
Retail employees aiming to move into management or supervisory roles.
Small business and shop owners looking to improve store operations and profitability.
Family members/partners of supermarket owners.
Entrepreneurs planning to open a retail store.
Lean to Plan, Grow and Win
Duration 6 Months
This is joyful!
You are studying to improve your own retal business or career. It only takes 6 (200 hours) months to complete the diploma and you can study while you are running the buisness.
90% Online
Its easy!
You will have to follow 12 online sessions and two in-person lectures to complete the diploma. Our LMS will help you to learn whnever and whereever you can. It is designed to make it aconvienient for you.
Fee Rs. 49,000
Its affordable!
You can just enroll and start with Rs. 5,000. The enrollment fee is just Rs. 5,000 and you can pay the course fee in four instalments. If you pay once, there 10% early bird fee as well. It will the best investment.
No Exams
No hasstle!
There is no exams but you need to design and develop retail business strategies and plan as assignment and claim your credits. Our trainers will guide you and help to make things simple and impactful.
DRSM Course Contents
DRSM Course Contents
Explore the the rich course contents you will learn during this exciting and joyful study journy of DRSM.
Introduction
1.1 Introduction of retail management
1.2 Objectives of this lesson
1.3 What is retail management?
1.4 Different types of retail stores
1.5 Retail industry - local and global
1.6 Retail business models
1.7 Role of retail owner and manager
1.8 Customer centric retail industry
1.9 Global retail trends
Store Operations and Management Aspects
2.1 Managing retail system, store layout
2.2 Daily operation and procedures
2.3 Handling deliveries and POs
2.4 Inventory and stock in-flows
2.5 Manage cash management and POS systems
2.6 Daily check lists, routines and staff rosters
2.7 Supplier management and sourcing
Merchandising and Sales Strategies
3.1 Visual merchandising (VM) to attracting customer attention
3.2 Planogram and product placement strategies
3.3 Seasonal promotions
3.4 Discounts, offers & sales events
3.5 Upselling & cross-selling – boosting average spend
3.6 Display and VM material
3.7 Analyzing sales data to improve performance
Inventory Management and Supply Chain Strategies
4.1 Inventory Basics – Stock Levels, Reorders & Shrinkageng
4.2 Inventory Management Systems Effectively
4.3 Working with Suppliers & Ordering Stock
4.4 Avoiding Stockouts, Overstocking & Product Waste
4.5 Real-Time Inventory
4.6 Tracking & Forecasting
Category Management
5.1 Introduction of category
5.2 Category placement methods
5.3 Category layout planning and data driven operation
5.4 Eight category strategies
Building a Customer-First Culture in Your Store
6.1 Introduction of customer service
6.2 Understanding customers
6.3 Basics of customer service and care
6.4 Handling complaints & difficult shoppers professionally
6.5 Creating loyalty through exceptional service
6.6 Coaching staff in customer service skills
6.7 Managing online reviews, feedback & store reputation
Employee Management and Team Development
7.1 Basics of employee management
7.2 Hiring the right people
7.3 Training, coaching & motivating retail staff
7.4 Scheduling & shift management for productivity
7.5 Setting goals & monitoring staff performance
7.6 Building a positive, high-energy store culture
7.7 Basics of labour law
Retail Strategy and Competitiveness of the Store
8.1 Strategic thinking and retail business strategy
8.2 Setting retail KPIs – What to measure & why?
8.3 Marketing strategy - six P's of retail marketing
8.4 Branding strategy and digital marketing
8.5 Competing with big brands & online retailers
8.6 Expanding store as a chain and delivery systems
8.7 Adopting retail industry trends and agility
AI and Digital Strategy
9.1 AI trends and technologies in retail development
9.2 Digital technologies in retail industry
9.3 Modern AI tools and Apps in retail industry
9.4 Seven ways to digitalize retail stores
Additional Methodical Tools and Approaches
10.1 Retail management checklists & templates for store managers
10.2 Case studies
10.3 Common mistakes in retail
10.4 Your career development in retail & store management
Learn best strategies
Learn best strategies
Implement everyday
Implement everyday
Increse profitabilty
Increse profitabilty
Your Trainers and Mentors
IGC Campus give you the best industry experts to make you winning professional.
Rajeewa Gunasekara
Lionel Gunaratne
N Anurudda
Rukshan Vidanagamage
Srilal Wijesekara
Sanath Vidanagamage
Primrose Ranasinghe
D M Perera
For More Information
0702730305
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