So far the Joe Wicks "The Body Coach" example has demonstrated that...

• The value in expertise does not have to be funded directly... an innovative approach to sharing knowledge can create new revenue streams (eg YouTube, not a VLE)

• Learners place value on certain elements, and some are willing to pay for those. This might be a professionally printed recipe book, or an app / course that guides them through the learning. Neither of these things are necessary to learn from an OEP like Joe Wicks "The Body Coach", but if enough people are willing to buy them - for example to save time - then the company becomes funded, paying for development costs and staff time.

• Clear lines can be drawn between what is freely available, and what must be paid for.

• Social media is a worthy investment... time spent here creates an online education brand that can be leveraged through sponsorship and partnership deals. This additional funding can continue to support OEP.

So what's stopping you?

"Giving away" your knowledge and hard work creating resources is a big step. Becoming an OEP means putting a lot of yourself 'out there' for the world to view, and not everyone will agree with everything you have to say. Use the links below to help mitigate the risks and give you confidence in making the change.

Social Media Image by Thomas Ulrich from Pixabay