Disclaimer: This website is not endorsed by or associated with "The Body Coach". It is an exploration of successful commercial open education practices using Joe Wicks "The Body Coach" as an example.

Unless otherwise credited, all text is authored by Sarah Alcock, 2021, and is licenced under Creative Commons Attribution-ShareAlike CC BY-SA

Welcome

This website is created for commercial education managers who are sceptical about the growing academic movement to Open Education.

The ideal of knowledge and resource sharing in academia, from birth to Higher Education, is an admirable and well supported goal funded by government education budgets, grants, foundations and alumni donations. But outside this limited world, how can every-day professional and lifelong education be provided openly? How can freely available, open-to-all education be commercially sustainable?

Using the example Joe Wicks "The Body Coach", this website demonstrates the innovations and technological advances that made it possible for him to successfully operate as a commercial Open Education Practitioner (OEP), and invites commercial education managers and companies to consider how they might follow a similar model.

The website was created as part of an Open Education project and was presented at The Open University H818 Networked Practitioner Conference in February 2021. The presentation and associated documents are available here.

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