YouTube Ads
Benchmarks
Updated on 18 November 2022
Embedded Files
Updated on 18 November 2022
YouTube Ads CPV (Cost Per View)
The average YouTube Ad CPV is $0.026
The cost per view is calculated by dividing the overall cost by the number of views.
While that might sound straightforward, I want to pay a little attention to the definition of a view:
On YouTube, a view is counted when someone watches 30 seconds of your video ad ( or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.
And better: if there is no view, you don’t pay. So if someone watches the first 5 seconds of your ad but then skips, you don’t pay.
Cost per view by IndustrySource: Strike Social 2017 benchmark report
YouTube Ads CPM
The average YouTube Ads CPM is $3.53.Source: AdStage Q1 2020 benchmark report.
CPM is short of cost per mille, or 1000 impressions.
YouTube Ads View rateThe average YouTube Ads view rate is 31.9%.Source: Strike Social benchmark report 2018
This number is calculated by dividing the number of views by the total impressions.
View Rate by Industry
YouTube Ads CPC
The average YouTube Ads CPC is $0.49.YouTube Ads CTR
The average YouTube Ad CTR is 0.65%.Source: AdStage Q1 2020 benchmark report.CTR by Industry
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