The Tech Tools
I am focused on human-centric campaign management, with a healthy helping of sophisticated automation and organization utilizing best-in-class software, research platforms, and agency tools.
Google Analytics is a massive piece of software that gives me additional insights into your PPC traffic, social campaigns, and direct and organic traffic sources. I use Analytics to dive deeper into your data, looking for and analyzing statistical trends and behavioral patterns. I link your Analytics and AdWords accounts together and make sure the integration is functioning as it should be.
Google Tag Manager is a powerful tag management tool that lets me manage and optimize all the tags deployed on your site. Tag Manager lets your site load faster, without interference, and it allows me to customize triggers in order to fire certain tags on certain pages. I also use custom containers that allow me to track user engagement, video plays, outbound link clicks, and more. All for the sake of generating better data to better optimize your campaigns.
The Google Developers API allows me to create and implement AdWords scripts that help me analyze data and maintain campaigns at scale. I use scripts to consistently bid to desired positions and to build historical competitive charts that track how your campaigns stack up against your top competitors in the AdWords auction.
