All data is pulled directly from your Google Ads account, but it's presented in a much more structured and organized way than the actual Google Ads dashboard itself.

Weekly, monthly and quarterly, you'll receive (right in your inbox), a weekly report that reviews all the combined data from the past week. The weekly report will also include performance comparison sections that compare the performance of the past week with the entire week before last. Monthly reports are the same thing, but the data is pulled over the course of the entire month and compared with the data from the month before last. The reports are highly customizable and can include/ exclude virtually any metric or key performance indicators in your account.

Some of the standard elements of the reports are:

• Click Through Rate

• Cost Per Click

• Conversion Rate

• Converted Clicks

• Quality Score

• Top Performing Text Ads

• Top Image Ads

• Top Keywords / Ad Groups / Campaigns

• Geographical Reports

• Hour Of The Day Chart

• Performance By Device (mobile/tablet/desktop)