Embedded Files
Average shopping ads click-through rate (CTR) by industry
The average shopping click-through rate (CTR) across all industries is 0.86% for Google Ads and 1.25% for Bing Ads.Source: Wordstream
Average shopping ads cost per click (CPC) by industry
The average shopping cost per click (CPC) across all industries is $0.66 for Google Ads and $0.46 for Bing Ads.Source: Wordstream
Average shopping ads conversion rates (CVR) by industry
The average shopping conversion rate (CVR) across all industries is 1.91% for Google Ads and 1.74% for Bing Ads.Source: Wordstream
Average shopping ads cost per action (CPA) by industry
The average shopping cost per action (CPA) across all industries is $38.87 for Google Ads and $23.05 for Bing Ads.Source: Wordstream
Page updated
Google Sites
Report abuse