Publishing Your Game: Creating a Store Listing

Your store listing is the first thing players see.
A clean, professional store page dramatically increases downloads, App Lab approval chances, and overall trust in your game.
This page explains how to create a polished listing for SideQuest, itch.io, or App Lab.

1. What a Store Listing Needs

Every platform requires:

• Game title

• Short description

• Long description

• Screenshots

• Trailer (optional but recommended)

• Version number

• Developer name

• Icon / cover image

• Tags / categories

App Lab has stricter requirements, but the fundamentals are the same everywhere.

2. Writing a Good Short Description

This is the “one‑liner” that appears under your game title.

A good short description should be:

• Clear

• Simple

• Exciting

• 1–2 sentences max

Examples:

• “A fast‑paced VR climbing and movement game with multiplayer rooms and cosmetics.”

• “A physics‑based VR fangame where you run, climb, and explore with friends.”

Avoid:

• Long paragraphs

• Technical jargon

• Over‑promising features

3. Writing a Good Long Description

This is where you explain the game in detail.

A good long description includes:

A. What the game is

• Gender

• Movement style

• Multiplayer features

B. What players can do

• Climb

• Explore

• Play with friends

• Customize cosmetics

C. What makes your game unique

• Maps

• Modes

• Style

• Community

D. Development status

• Early access

• In development

• Fully released

E. Future plans (optional)

• New maps

• New cosmetics

• New modes

Keep it readable and friendly.

4. Screenshots

Screenshots are extremely important.

You need:

• 4–8 high‑quality images

• Clear gameplay shots

• No UI clutter

• No debug menus

• No Unity editor screenshots

Best screenshot ideas:

• Player in a map

• Climbing action

• Room with multiple players

• Cosmetics showcase

• Map overview

Avoid:

• Blurry images

• Dark lighting

• Empty maps

• Placeholder assets

5. Game Icon / Cover Image

Your icon is the “face” of your game.

Requirements:

• Square image

• High resolution

• Clean logo or recognizable symbol

• No copyrighted characters

• No low-res text

Good icon styles:

• Silhouette of a gorilla‑style character

• Stylized map landmark

• Clean logo with bold colors

6. Tags & Categories

Choose tags that match your game:

• VR

• Multiplayer

• Action

• Movement

• Climbing

• Physics

• Social

• Early Access (if applicable)

Tags help players find your game.

7. Store Listing Differences by Platform

A. SideQuest

• Easiest

• No review

• Instant updates

• Simple descriptions

• Screenshots required

• Trailer optional

B. itch.io

• Great for PCVR

• Supports devlogs

• Customizable page layout

• Allows ZIP uploads

C. App Lab

• Strict review process

• Requires polished screenshots

• Requires a clean description

• Requires a stable build

• Requires a professional icon

• Requires no copyrighted content

App Lab is the hardest but gives the most visibility.

8. Writing a Professional Store Page

From:

• Keep text clean and readable

• Use short paragraphs

• Highlight features

• Use high‑quality images

• Keep tone friendly and confident

Don’t:

• Use slang

• Use low‑quality screenshots

• Mention copyrighted games

• Over‑promise features

• Include bugs or placeholders in screenshots

9. Optional: Add a Trailer

A trailer is not required, but it helps a lot.

Good trailer ideas:

• Quick map flythrough

• Climbing action

• Multiplayer moments

• Cosmetic showcase

• Fast pacing (30–45 seconds)

Avoid:

• Long intros

• Slow pacing

• Debug UI

• Empty maps