All 3rd party tags, hosted files and/or redirect URLs must be secure (https://)

Please provide the full URL path for your landing page. Supplying URLs within hyperlinks is to be avoided.

We accept 2x density image files for desktop and mobile devices that have high-density, or "Retina," displays. Standard IAB sizes only.

• Additional spec requirements can be found here.
  
  

If supplying HTML5 zip creative, please follow the requirements for Google Ad Manager compatibility. Additional details can be found here.

Verification tags must be set to monitoring only. Ad blocking is not allowed. It is highly recommended that the verification parameters are removed for sponsorship/takeover executions.

• If your campaign includes Apple News delivery, verification tags cannot be used. Apple News does not support 4th party tracking tags.

The Globe and Mail validates all 3rd party served ad tags for spec alignment prior to launch. The validation process looks at all aspects within each tag including creative files, HTML, images, pixels, JS wrappers etc. Please place heavier files into the subload/polite load.

After initial spec validation, any creative changes must be flagged to your Account Manager/AOS in advance. Updated tags require re-validation for spec alignment prior to going live. 

• If changes are not flagged, we cannot be held responsible for any issues that occur after the creative update. 

Further details can be found here.

Globe Media sites are Brand safe environments. All of our direct IO and PG impression-based display ad products have a pre-defined brand safety key applied that, by default, excludes content that falls into sensitive ad categories. Further details can be found here.

• Please connect with your Account Manager if additional brand safety parameters are required for your campaign.

Creative that falls under the following categories requires approval from our Legal team before launch: Public Policy/PSA, Political, Advocacy, Charity, Gambling/iGaming, Pharma/Healthcare, Tobacco, Alcohol, Marijuana & Vaping. 

• Creatives requiring Legal approval are due at least 5 business days before launch.

Third-party retargeting pixel usage must be reviewed and approved by The Globe and Mail team prior to implementation. Please review the guidelines here.