For 501® Day, Levi’s® partnered with FIDM and offered them the ultimate canvas for collaboration: the original blue jean. Levi’s® asked 50+ students to reinvent the classic, however they desired, by transforming two pairs of 501® jeans into two, one-of-a-kind denim pieces.
55 FIDM students learned the Levi’s® story and completed hands-on workshops that empowered them with practical skills to manipulate denim with confidence. Combining their fashion-forward visions with Levi’s® style heritage, what resulted was 100 ready-to-wear pieces featured inside the Levi's® Santa Monica Store during 501® Day festivities in 2018.
See all of the jeans at https://www.levis501dayfidm.com/
Contest Information:
This year’s contest is about customization. The ultimate collaboration is with each individual – the collaboration of one-of-one.
Many of our collaborations have been based on customization : OFF-WHITE, Vetements, Junya Watanabe, KITH etc and we offer customization at the Tailorshops in Levi’s stores and the ultimate bespoke experience with Levi’s Lot#1.
So we’d like you to design some customized Levi’s and imagine how the future of customization could be.
Prize: 2 winners will intern with the Levi’s Design Team this summer in San Francisco. They will get to spend time with our Tailors - in store and/or at Eureka.
For 501® Day, Levi’s® partnered with FIDM and offered them the ultimate canvas for collaboration: the original blue jean. Levi’s® asked 50+ students to reinvent the classic, however they desired, by transforming two pairs of 501® jeans into two, one-of-a-kind denim pieces.