We'll analyze your current digital strategy and give you expert tips that you can implement immediately to optimize your digital strategy.


A digital roadmap can help you reach your medium and long range digital strategy goals.

We'll focus on improvements that are low, medium, and/or high effort.

INbound strategy Development

Whether you're already using inbound methodology or you've just discovered what it can do for your business, we're here to help guide and implement your inbound digital strategy.

We're HubSpot Inbound and Content Marketing certified and have the skills and know-how to build inbound strategies that work.


Some business owners are like home renovators; they want to learn to do the work and maintenance themselves, but they need to get some expert guidance either up front or along the way.

If you want to learn the fundamentals of digital strategy so that you manage things on your own, we're here to help.


Good social media management can be deceptive. It seems like it should be easy, but in reality, it takes a solid plan, consistent attention, great content, and captivating design.

Businesses often underestimate the time it takes to do social well.

We can help you stay on top of your social media and create engaging, timely, and relevant content to help you build your brand...and your community.


Many times, you don't need a new platform, you just need a site refresh.

We'll work with you to optimize content, navigation, and user experience within your existing content management solution.

Like giving a room a fresh coat of paint and moving some furniture around, a content refresh can be an economical way to breathe new life into your site.


Do you wish you knew more about what your content management system (CMS) could do for you? You invested in the solution, and you should be able to get the most you can out of it.

We'll review your current CMS and uncover opportunities to improve its ROI.


Sometimes, your old content management system can't do the job anymore. You're growing, and you need a better solution.

Migrations are a big job, but it's a great opportunity to analyze and optimize your digital strategy. We can help guide the process and/or do the heavy lifting.


Often, you just need to get started. We'll get your website started in one day. Yep. One day. And we'll get you started off on the right foot with customer-centered principles so that your digital strategy is optimized from the get-go. Then, we'll make a plan to expand based on your needs.


*Two page site included and a plan to go larger.

Ⓒ 2017 Express Optimization, Richmond, Virginia, USA. All rights reserved.