articles:

RISKING THE COMPANY (AND OTHER RELATIONSHIPS) OVER A RELATIONSHIP

A local company is losing customers. Their current marketing is outdated and is no longer relevant. They're losing money, too, and their marketing efforts now have a feel of desperation. They need fresh ideas and a fresh approach. But they don't want to step on any toes.

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IT'S POSSIBLE TO BUILD A DIGITAL STRATEGY THAT ISN'T CUSTOMER-CENTRIC

I recently spoke with a digital marketing director at an established, mid-sized company about their digital strategy. He quickly got to the obvious questions:

"Have you had a chance to look at our website? Do you have any suggestions? What would you recommend?"

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5 EXPERT TIPS TO HELP YOU PREP FOR ONLINE GUESTS

Walk into any great business, and you'll be welcomed warmly. Introductions will be made, you'll be shown around, and you'll generally made to feel at home. Your website is an extension of your physical space. Treat your guests with the same level of hospitality that you'd treat them with if they walked through your door.

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