Improve your digital strategy. Today
RISKING THE COMPANY (AND OTHER RELATIONSHIPS) OVER A RELATIONSHIP
Express Optimization, Chief Digital Strategist, Liz B. Baker
A local company is losing customers. Their current marketing is outdated and is no longer relevant. They're losing money, too, and their marketing efforts now have a feel of desperation. They need fresh ideas and a fresh approach.
But when recommendations were made about how to make immediate improvements to get the focus back on the customer and back on success, senior staff shrunk back. Why?
IT'S POSSIBLE TO BUILD A DIGITAL STRATEGY THAT ISN'T CUSTOMER-CENTRIC
Express Optimization, Chief Digital Strategist, Liz B. Baker
I recently spoke with a digital marketing director with an established, mid-sized company about their digital strategy. She quickly got to the obvious questions:
"Have you had a chance to look at our website? Do you have any suggestions? What would you recommend?"
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