The language learning app sector is large, and Memrise has quite a few competitors. The competitors offer diverse approaches to language learning, ranging from gamified apps to immersive experiences, catering to the different needs and preferences of language learners globally. Memrise distinguishes itself through its focus on mnemonic techniques and its extensive library of user-generated content, but it competes in a crowded market where innovation and user experience are key differentiators.
(Curry, 2024a)
Duolingo - The most popular and highest grossing language learning app in 2021, the company is currently public traded on the NASDAQ.
Babbel - In a world of freemium services, Babbel is a paid-for only service, and it has over 10 million subscriptions.
Busuu - A language learning app facilitating language practice with native speakers worldwide. It has 10,000 live tutors available, and Russia and Turkey are two of the most active countries.
HelloTalk - Another language app that lets language learner speak with native speakers with real-time adjustments.
Tandem - Similar to HelloTalk, Tandem can facilitate conversations with native speakers. It also includes sign and fictional languages (Curry, 2024a).
(Curry, 2024a)
(Curry, 2024a)
Overall, Memrise continues to hold its ground in the competitive language learning app industry, offering a unique blend of mnemonic techniques, user-generated content, and a diverse range of language courses. Despite facing strong competition from established players such as Duolingo and Babbel, Memrise's focus on innovative learning methods and community engagement has helped it maintain a loyal user base. With ongoing updates and enhancements to its platform, Memrise remains a relevant and impactful player in the ever-evolving landscape of language learning apps.