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The language learning application market has experienced significant growth in the past decade, driven by rising globalization, increased demand for language learning applications, and a growing popularity of self-paced e-learning (Mkt Gain, 2023).
Mobile Learning
Mobile Learning
One key trend in the language learning application market is the expansion of mobile learning. Due to the increased usage of mobile devices, such as smartphones and tablets, language learning is becoming increasingly accessible, making it easy to learn a new language anywhere, anytime (Mkt Gain, 2023).
Advanced Tech (e.g. AI)
Advanced Tech (e.g. AI)
Many language learning apps are integrating advanced technologies, such as artificial intelligence, machine learning, and natural language processing. These technologies are able to create personalized learning through adaptive and customizable content, intelligent and immediate feedback and enhanced learning experience and effectiveness (Mkt Gain, 2023).
Institutional Collaboration
Institutional Collaboration
There are more collaboration between language learning applications and educational institutions. As language learning platforms develop and improve, they are being integrated into institutional language course curricula, creating more hybrid learning models, and seamless transitions from traditional classrooms to digital language learning (Mkt Gain, 2023).
How did COVID-19 Impact the Market Trend?
How did COVID-19 Impact the Market Trend?
The unexpected eruption of COVID-9 lifted market shares for language learning applications. Due to the suspension of in-person socialization, travel and other interactive activities, individuals staying indoors created a significant but positive impact on e-commerce and digital learning activities. As academic institutions began to shift online, adult education emphasized on foreign language acquisition. Additionally, many simply tried to learn a new language as a hobby. A research study conducted by Duolingo found a 310% in foreign language learning during the pandemic (Business Research Insights, 2023).
Overall, it is forecasted that the language learning application market will continue to grow driven by the changing learning needs and technological advancement.
Overall, it is forecasted that the language learning application market will continue to grow driven by the changing learning needs and technological advancement.
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