What's a landing page?

The landing page is also known as your home page. It's the main page where visitors "land". Its job is to welcome your audience (visitors) and orient them to the site's purpose and what it has to offer.

Must Haves 

First impressions matter. These "must haves" are requirements if this is an assignment for Karen.

1. A warm welcome that matches the identity you've chosen (e.g., professional? warm and casual?)

2. Orienting information - tell us the purpose of the site and some basics about what it contains

3. Navigation tips - how to move around and find things 

Optionally (not required) - you may even want to record a quick screencast to demonstrate your navigation tips.

What to Keep in Mind

• This is your chance to make the first impression you want. 

• Be you. Don't be a poser.

• Include a photo.

• Speak directly to your visitor and welcome them warmly.

• Tell your visitor what your site is for and what they'll find.

• Help your visitor find their way around - how to navigate.

• For all content - images, text, video, etc. follow these tips to design your information with the audience in mind!