Introduction

For our Final Year Project, we first created a brand together as a group, developing its identity, concept, and overall direction.

From this shared foundation, each of us then branched out to design our own individual collections. While connected to the same brand, our collections express our personal styles and creative perspectives.

Click the button to read up about the brand. (AMPED)

AMPED

Brand moodboard (Rendered by me)

Brand story

Born from the chaos of the crowd and the pulse of a bassline, Amped was built for those who live their loudest selves when the lights go down and the volume goes up.

AMPED is a grunge brand that designs convertible concert outfits built for mobility, energy, and raw expression, AMPLIFYING your experience. Wearers can detach, adapt, and rebuild their look in seconds. Clothes that perform as hard as the people who wear them.

Keywords

mobility

convertibility

edgy

rebellious

streetwear

target audience board (Rendered by me)

Collection moodboard (Rendered by me)

Keywords

mysterious

erie

scary

grunge

Collection Write-up

When the world blurs and the music fades, your mind becomes louder than reality. Thoughts flood like water, casting doubt on your past, pain, and existence beyond the noise. You are pulled down into a serene, limitless blue by thoughts that flow like water. As you go down, the light goes out and the pressure rises. Every yell, echo, and relic of your identity has been absorbed down here. Life, however, may exist even in the deepest of regions. Despite the weight that may destroy them, organisms evolve, grow, and shine. They endure when others cannot, bending instead of breaking. Living in distortion, when the world seems unreal yet you are still able to exist within it, is how derealization feels. Survive under the pressure.

RENDERED LOOKS

(Rendered by me)

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