Premeditated Ignorance

Willful ignorance occurs when someone intentionally avoids information about the negative consequences of their actions.

A new meta-analysis found that 40% of people will choose to remain ignorant of how their decisions affect others.

The evidence suggests that willful ignorance provides people with a built-in excuse to act selfishly.

https://en.wikipedia.org/wiki/Willful_ignorance

https://www.mpg.de/16834860/interview-deliberate-ignorance

Do you have an uncle who believes vaccines cause autism but refuses to study the reams of research showing them to be safe? What about a friend who avoids information about factory animal farming so they can eat cheap meat guilt-free? Or how about that CEO who claims their business is ethically minded, yet doesn’t investigate its supply chain for exploitation of the environment or the impoverished?

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Each is an example of what psychologists call willful ignorance — the intentional act of avoiding information that reveals the negative consequences of one’s actions. Not to judge: We all have a place in our lives where we look the other way and pretend everything is fine. It may be personal, political, or professional in nature, but just below the conscious surface, we know our actions don’t align with our stated values.

“Examples [of] willful ignorance abound in everyday life,” Linh Vu, a doctoral candidate at the University of Amsterdam, said. “We wanted to know just how prevalent and how harmful willful ignorance is, as well as why people engage in it.”

To find out, Vu and a team of researchers performed the first meta-analysis on the current empirical evidence of willful ignorance, and it was published in the Psychological Bulletin, a peer-reviewed journal published by the American Psychological Association. They compared the results of 22 studies with a total of more than 6,000 participants. Here’s what they found. 

Moral wiggle room

The classic experiment for studying willful ignorance is known as the moral wiggle room task. It was designed by Jason Dana, an associate professor of marketing and management at Yale. Participants are randomly assigned the role of decision-maker or recipient. The decision-maker is given a choice: They can take either a $5 or $6 payout. If they take the $5 payout, the recipient will receive $5 as well. If they take the $6 payout, the recipient will receive $1.