Integrity

Creating products not only with structural integrity but also with embedded enduring values. This is about being honest and authentic in what the product delivers, which is crucial for developing attachment and empathy with the object. This fosters a sense of openness and transparency with the user about the processes and materials used. This can also be assisted through repairability and maintenance, designing products to be explored, understood and fixed. Slowing things down to reveal spaces forgotten or overlooked promotes reflection in use creating moments of intervention for the user to stop and consider their own agency within the interaction. While lastly, ensuring that we usetimeandeco-appropriatematerials to build products that have a quality, durability, and reliability for high performance and a long life to increase the chance for emotional connection to be built.