Imagination

Moving beyond functional interaction to understand the mystery, excitement and captivation objects can provide. This can be achieved through building anticipation within the interaction, to maximize feelings of love and discovery. Or creating a little magic through unconventional methods of interaction that exceed expectations. As we are trying to elicit feelings of enjoyment and pleasure, a critical factor that leads to attachment and emotional engagement. But users can become immune to such stimulation over time so, to ensure continued involvement, the product must try to create surprise effects or unexpected interactions. But, it is also important to leave room for ambiguity for the user to find their own meaning in the interaction.