Viewing the interaction as a conversation, creating opportunities for inherentfeedback and response between people and products. By designing in mechanisms of feedback such as making a product respond to the environment makes it seem more dynamic over time. Feed-forward interactions like communicating intention let the user know why the product is behaving in a particular way, facilitating a relationship that is more open and evolutionary. And, instead of binary on/off consider degrees of response allowing contemplation of the various distinctions that can exist to enhance product experience. Lastly, Fuzzy Interactions such as labor leads to love is an interaction that requires a degree of time and effort, like learning a language or instrument, consequently increasing the likelihood of a rewarding experience.