Identity

Crafting the object’s and the user’s identity while understanding how these are negotiated. We need to create space and allow for self-expression through customization and personalization, demonstrating stages in life, religion or values. We can also create a defined product personality through design. Or explore the potential that a product can create connection and community with others resulting in group affiliation, such as a football shirt, or Mini driver club, as these products connect us to others while projecting a feature of ourselves to the world. Lastly, consider how a product might facilitate self-discovery, letting the user access or understand previously unknown aspects of themselves or their consumption habits.