In this post we will discuss how to grow on Instagram ,how to get free Instagram followers, and using Instagram effectively for your business. We all have a choice as to what we use these platforms for. Others use these applications for their own personal and lifestyle purposes and others use these social platforms for business purposes.
Well in this post it's all about Instagram and how you could grow your Instagram following to a whole other level organically.No fake bots, no following back and this will happen all on automation, so that you may focus on other areas of your business.
Are you one of those people who just cannot seem to grow your own following on social media apps like Instagram and forever wondered why you?
And no matter how much content you post up, for some reason the followers are not doing what they are supposed to be doing,not that your content is horrible its just that it seems that there is something missing but for some reason you just cant seem to figure it out.
Some would argue that likes are far more important than followers because it shows how well people on Instagram engage with your content, but I beg to differ. How do you even get the likes if you have no followers?
Learning how to grow on Instagram might seem intimidating at first especially if you have less experience using the app. But what you need to remember is that the people that have huge followings have been using the app for many years and have mastered it so good that they even make a living from it.
From social influencers that work with famous brands to bloggers and entrepreneurs, Instagram is an app that can get about anybody known or part of a community better yet getting fresh new leads who are willing to buy your products and services.
Not everybody is a good communicator and not everybody's content will be interesting, but what anybody can do is to learn how to grow on Instagram organically.
Now whether you choose to do that manually or using automation tools is really up to you. Due to these platforms being so flooded it was reported that Instagram alone had an estimated 75.3% of global businesses in 2020.
Our friends over at Omicore Agency decided to give us some interesting data statistics you could look into if you would like to study into the numbers, look into the Instagram demographics and read on some fun facts.
Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
Instagram generated $20 billion in ad revenue in 2019.
200 million+ Instagrammers visit at least one business profile daily.
70%of shopping enthusiasts turn to Instagram for product discovery.
There are 500,000 active influencers on Instagram.
69% of US marketers plan to spend most of their influencer budget on Instagram.
Instagram’s revenue is expected to reach $14 billion dollars.
1/3 of the most viewed stories are from businesses.
89% indicated that Instagram was the most important social media channel for influencer marketing.
User-Generated Content Has a 4.5% Higher Conversion Rate.
55.4% of Influencers use Instagram Stories for Sponsored campaigns.
Instagram’s potential advertising reach is 849.3 million users.
Now as we can see from the stats that it is quite a steep competition you are looking to go ahead if you are planning on building up your Instagram following.
Analyzing the data it seems as though the only way to stand out on Instagram is by engaging your followers with content they are unfamiliar with or that is rather new, helpful, and benefits them mentally and emotionally while entertaining them at the same time.
And all of this should be done consistently which is very difficult to maintain unless you have been on the platform for quite some time and have millions of followers, chances are that it is unlikely to happen.
Instagram stories are definitely worth looking into because many people use them and they are very popular. Did you know that 500 million people worldwide that use Instagram create stories every single day?
Data further shows us that these stories are popular amongst brands and businesses compared to normal posts.
Using interactive stories that are unique and memorable or emotionally stimulating will create the most ultimate engagement with your audience.
If you really want to take your brand to the next level by standing out from the crowd, then you would perhaps want to turn all your captions into interesting microblogs.
What you could do is plan and organize your content carefully and think carefully about what it is exactly you will be saying to your audience then after that you could design an image that matches it.
An example would be how Microsoft inspires people just by using their Instagram account. They delve deep into the uses of technology and share their visions for the future.
When it comes to influencer marketing then Instagram is the platform you want to be aiming for the Zone in. In the advertising industry, we could estimate that 80% of marketing professionals take a visit to Instagram for collaborations with influencers, as they are aware of the direct impact it has on campaigns.
If you want to overtake your competitors in 2020 then it’s time to try something a little different and capitalize on new ways to work with influencers.
Real-life videos are effective because they help to connect the viewer with your brand, or even your face.
As humans are hardwired to remember small details like your smile, our hair, or the mole on your nose. The audience feels like they are connecting with you on a personal level.
A behind the scenes of the company is the ultimate way of connecting. How the staff works and how operations are run on a daily basis. It is the human side of your brand that you will display making you appear transparent with nothing to hide.
Another tactic is by using user-generated video, like a review video of the customer using the product or service and filming the process on their smartphone.
Sharing what they like and what they dislike, what they think of the quality, the prices, and all that good stuff and the bad stuff of course because there is no perfect product or brand.
These videos are particularly powerful as they give approval to social proof, consumers trust their peers and people like buying things that their friends have already bought or are using.
When utilizing video marketing in-feed, remember that while you can share product videos that are promotional, the biggest emphasis should be on overall relationship building when possible.
People already get a stream of high-quality images from you in their email; this is your chance to show brand video content to really help customers get to know you.
This will increase rapport and brand loyalty significantly, and also increase the likelihood that they purchase if they haven’t yet.
When publishing or posting your content, make sure to use the correct hashtags if you want your content to reach the correct people who would like to engage with it, that's why the utilization of hashtags is important and can make a slight difference.
These hashtags will help you get involved in all the correct conversations that relate to your business category. If you are into chatting and answering people's questions while entertaining them, then this would be an ideal choice for you.
This would require a lot of commitment from your end and most important of all your time. Obviously, this is a lot of work and requires the right experience from a content producer or writer.
If you want to see fast results, or you could just do it yourself and it will obviously take you longer but still possible to get good results even though it might take you years.
Lastly, you could just use an automation tool and save all the time and energy, get real results from real organic followers. The company uses real experienced social media managers that manage and develop your brand from scratch.
This means no more having to buy likes and followers. Since everything will be automated thanks to technology.
Instagram is a social media platform for sharing mainly video and photo content. Its whole model is designed around the visual side of engagement, interactive media, and so forth.
It is used by individuals who would like to share and tell their experiences to the world, friends, and family alike. Furthermore, businesses and entrepreneurs use Instagram to tell people more about their products and services in hopes that they could make a purchase online through Instagram.
Companies also use Instagram to scout for potential talent or staff and want to see what your Instagram profile is looking like, depending on what company it is reasons may vary. It is a social digital platform used to share your content with your audience and to tell visual inspirational stories that are worth sharing. It could be about your life, your business or just to post funny videos with filters and captions for engagement.
If you wish to use Instagram for your business needs, then its important to note that you will need to register for an Instagram business account on the Instagram platform website.
If you are using a personal account an are already publishing branded content then you could simply just convert your personal account into a business account.
Doing so will give you access to more business features and make interacting with your audience a seamless process. Its always better to use separate accounts, you don't want to be mixing business with pleasure or lifestyle.
Download the Instagram App
2. Open the app and tap Sign Up.
3.Type in your email address and tap Next. If you want to connect your Instagram business account to your Facebook Business Page, make sure to use an admin email address to sign up, or tap Log in with Facebook.
4. Choose your username and password and insert in your profile information, then just tap on the Done button.
1. Simply log into your existing personal Instagram account on the app.
2. Next, tap on the profile icon and go to your profile.
3. Tap the three lines icon at the top right of the screen, then tap the settings button.
4. Tap on the switch to the business profile button, then click on the continue tab.
(Optional) If you want to connect your Instagram business account to your Facebook business page, follow the prompts to do so.
5. Add all of your contact information without skipping any fields. Your Instagram for the business account must include an email address, a phone number, or a physical address.
6. Finally, you may tap on the Done button.
As soon as you start gaining momentum and you are starting to see some followers on your Instagram account, your audience will have expectations of seeing more digestible content from you every day consistently, and that is the most organic way on how to grow on Instagram.
What you want to do is make them not to forget about your brand at the same time responding positively to your content naturally.
Keeping an eye on your competition there will be a lot of testing that you will need to configure. Things like optimizing your posts for the correct schedule time for publishing.
According to Hootsuite over 200 000 Instagram posts were analyzed in 11 different business industries and they found that the best times for posting on Instagram is between 12 pm and 4 pm for the most engagement.
Using Instagram insights, you could easily see how your audience is performing and shows when they are online, with the stats broken down for each day.
These will have to be tracked often since your audience is from different parts of the world with different time zones.
To be able to get access to that information, go ahead and click on your Instagram profile, click on the three bars in the top right corner, then click on the insights button.
Next, click on the audience tab button and then scroll downwards to see active times of your audience.
After deciding on which is the best posting schedule that would work for you, go ahead and create a content calendar that will allow you to plan, organize and research your content in advance ahead of time.
Type in your real brand name and any different names or alternative names your brand might be related to.
Always use the exact same social names as it will be much easier for people to find you online on all social networks.
Instagram allows you to have a clickable link leading to your website, so it's important to include a link back to your website where your audience can read more about your brand or business.
One thing to bear in mind though is that it will not be easy to grow your Instagram account as you will need to consistently post content and you need to get people on Instagram to like and share your content otherwise your Instagram account will not grow and you will be likely wasting your time.
Another thing to remember is that as much as you want people to follow you on Instagram, you will need to start following others first and that is just how it is, that is how the social media game is played unless you are a well-known celebrity, influencer or just someone with lots of friends on social media.
You could start by posting a few relevant pictures and a few videos relating to your interests, the content should just not be boring. Then start following people that you are interested in
The advantage of the business account is that it has features that are not at all available on personal accounts, which is good for you.
Make sure to include your working email address, working phone numbers, and your business address so that it is easier for customers to connect with you since you will be appearing to be a legit company.
With features such as the call and get directions, this could easily lead to more sales as the customer might come to your work offices or prefer buying directly from you as the owner.
The category field must be filled in so that customers and clients can know a bit more about what services and products you offer in a quick snippet or overview.
Don't forget those call-to-action buttons that allow savvy customers to book reservations and schedule appointments or buy presale tickets. Tap on Edit Profile,
Then click on Contact Options,
And then click on the add an action button.
So by now you should be well on your way on learning how to grow on Instagram and making the best of it, either way, the more active you are on the platform then the more you will grow to like it and you will soon realize that growing your Instagram account has become a natural process for you.
Of course, doing it this way, which is the manual way will l take a bit more time but rest assured results are guaranteed.
Remember the saying ''content is king'' at all times as Instagram is all about pictures, videos, and short stories, all about the visual part of the mind so try your best to keep the content relevant to your audience and interesting.
Design high-quality posts that attract people's attention. It could be anything from a motivational feel to an inspirational feel, people want to connect with stories that are tied to emotions because they serve a deeper cause.
Know how to read and interpret your data stats by investing in tools that will help you measure metrics like audience behaviour and post-performance so that you can see what content appeals to them the most, after all, they are your followers. Proper in-depth analytics will go a long way whilst trying to figure out how to grow on Instagram and will give you a better idea of what works and what does not work.
Whilst learning how to grow on Instagram might seem like just posting content and following people on a regular basis, it's also important to know the demographics of your audience, meaning which country they are from and what is the best average time that they engage with your content the most since you are working with various different time zones.
Knowing how far your posts reach can serve as a good motivation for continuing to create awesome content for your followers and guess what? they will just keep on growing. I mean what is the point of creating content that nobody likes or is interested in right?
Some people will like and engage with your content and others will not even bother, and that is a normal thing to take place as people just like different things, so keep an eye on your data metrics and cater to the audience demographics that appreciate all your hard work. And if you see that you are reaching new audiences, ask them what they would like to see or know from you and then work your way from there.