how to grow An instagram ACCOUNT

In this post we will discuss how to grow on Instagram ,how to get free Instagram followers, and using Instagram effectively for your business. We all have a choice as to what we use these platforms for. Others use these applications for their own personal and lifestyle purposes and others use these social platforms for business purposes.

Well in this post it's all about Instagram and how you could grow your Instagram following to a whole other level organically.No fake bots, no following back and this will happen all on automation, so that you may focus on other areas of your business.

Are you one of those people who just cannot seem to grow your own following on social media apps like Instagram and forever wondered why you?

And no matter how much content you post up, for some reason the followers are not doing what they are supposed to be doing,not that your content is horrible its just that it seems that there is something missing but for some reason you just cant seem to figure it out.

Some would argue that likes are far more important than followers because it shows how well people on Instagram engage with your content, but I beg to differ. How do you even get the likes if you have no followers?

Learning how to grow on Instagram might seem intimidating at first especially if you have less experience using the app. But what you need to remember is that the people that have huge followings have been using the app for many years and have mastered it so good that they even make a living from it.

From social influencers that work with famous brands to bloggers and entrepreneurs, Instagram is an app that can get about anybody known or part of a community better yet getting fresh new leads who are willing to buy your products and services.

Not everybody is a good communicator and not everybody's content will be interesting, but what anybody can do is to learn how to grow on Instagram organically.

Now whether you choose to do that manually or using automation tools is really up to you. Due to these platforms being so flooded it was reported that Instagram alone had an estimated 75.3% of global businesses in 2020.

Our friends over at Omicore Agency decided to give us some interesting data statistics you could look into if you would like to study into the numbers, look into the Instagram demographics and read on some fun facts.

Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.

Instagram generated $20 billion in ad revenue in 2019.

200 million+ Instagrammers visit at least one business profile daily.

70%of shopping enthusiasts turn to Instagram for product discovery.

There are 500,000 active influencers on Instagram.

69% of US marketers plan to spend most of their influencer budget on Instagram.

Instagram’s revenue is expected to reach $14 billion dollars.

1/3 of the most viewed stories are from businesses.

89% indicated that Instagram was the most important social media channel for influencer marketing.

User-Generated Content Has a 4.5% Higher Conversion Rate.

55.4% of Influencers use Instagram Stories for Sponsored campaigns.

Instagram’s potential advertising reach is 849.3 million users.

Now as we can see from the stats that it is quite a steep competition you are looking to go ahead if you are planning on building up your Instagram following.

Analyzing the data it seems as though the only way to stand out on Instagram is by engaging your followers with content they are unfamiliar with or that is rather new, helpful, and benefits them mentally and emotionally while entertaining them at the same time.

And all of this should be done consistently which is very difficult to maintain unless you have been on the platform for quite some time and have millions of followers, chances are that it is unlikely to happen.

Instagram stories are definitely worth looking into because many people use them and they are very popular. Did you know that 500 million people worldwide that use Instagram create stories every single day?

Data further shows us that these stories are popular amongst brands and businesses compared to normal posts.

Using interactive stories that are unique and memorable or emotionally stimulating will create the most ultimate engagement with your audience.

Share microblogs

If you really want to take your brand to the next level by standing out from the crowd, then you would perhaps want to turn all your captions into interesting microblogs.

What you could do is plan and organize your content carefully and think carefully about what it is exactly you will be saying to your audience then after that you could design an image that matches it.

An example would be how Microsoft inspires people just by using their Instagram account. They delve deep into the uses of technology and share their visions for the future.

Work with influencers

When it comes to influencer marketing then Instagram is the platform you want to be aiming for the Zone in. In the advertising industry, we could estimate that 80% of marketing professionals take a visit to Instagram for collaborations with influencers, as they are aware of the direct impact it has on campaigns.

If you want to overtake your competitors in 2020 then it’s time to try something a little different and capitalize on new ways to work with influencers.

Create more real-life videos

Real-life videos are effective because they help to connect the viewer with your brand, or even your face.

As humans are hardwired to remember small details like your smile, our hair, or the mole on your nose. The audience feels like they are connecting with you on a personal level.

A behind the scenes of the company is the ultimate way of connecting. How the staff works and how operations are run on a daily basis. It is the human side of your brand that you will display making you appear transparent with nothing to hide.

Another tactic is by using user-generated video, like a review video of the customer using the product or service and filming the process on their smartphone.

Sharing what they like and what they dislike, what they think of the quality, the prices, and all that good stuff and the bad stuff of course because there is no perfect product or brand.

These videos are particularly powerful as they give approval to social proof, consumers trust their peers and people like buying things that their friends have already bought or are using.

When utilizing video marketing in-feed, remember that while you can share product videos that are promotional, the biggest emphasis should be on overall relationship building when possible.

People already get a stream of high-quality images from you in their email; this is your chance to show brand video content to really help customers get to know you.

This will increase rapport and brand loyalty significantly, and also increase the likelihood that they purchase if they haven’t yet.

Use the right hashtags

What is the main purpose of Instagram?

Instagram is a social media platform for sharing mainly video and photo content. Its whole model is designed around the visual side of engagement, interactive media, and so forth.

It is used by individuals who would like to share and tell their experiences to the world, friends, and family alike. Furthermore, businesses and entrepreneurs use Instagram to tell people more about their products and services in hopes that they could make a purchase online through Instagram.

Companies also use Instagram to scout for potential talent or staff and want to see what your Instagram profile is looking like, depending on what company it is reasons may vary. It is a social digital platform used to share your content with your audience and to tell visual inspirational stories that are worth sharing. It could be about your life, your business or just to post funny videos with filters and captions for engagement.

How to use Instagram for business

If you wish to use Instagram for your business needs, then its important to note that you will need to register for an Instagram business account on the Instagram platform website.

If you are using a personal account an are already publishing branded content then you could simply just convert your personal account into a business account.

Doing so will give you access to more business features and make interacting with your audience a seamless process. Its always better to use separate accounts, you don't want to be mixing business with pleasure or lifestyle.

How to grow on Instagram from scratch

1. Download the Instagram App

2. Open the app and tap Sign Up.

3.Type in your email address and tap Next. If you want to connect your Instagram business account to your Facebook Business Page, make sure to use an admin email address to sign up, or tap Log in with Facebook.

4. Choose your username and password and insert in your profile information, then just tap on the Done button.

How to convert a personal Instagram account to a business account

1. Simply log into your existing personal Instagram account on the app.

2. Next, tap on the profile icon and go to your profile.

3. Tap the three lines icon at the top right of the screen, then tap the settings button.

4. Tap on the switch to the business profile button, then click on the continue tab.

(Optional) If you want to connect your Instagram business account to your Facebook business page, follow the prompts to do so.

5. Add all of your contact information without skipping any fields. Your Instagram for the business account must include an email address, a phone number, or a physical address.

6. Finally, you may tap on the Done button.

Post content more often and regularly

Publish posts that stand out

Remember the saying ''content is king'' at all times as Instagram is all about pictures, videos, and short stories, all about the visual part of the mind so try your best to keep the content relevant to your audience and interesting.

Design high-quality posts that attract people's attention. It could be anything from a motivational feel to an inspirational feel, people want to connect with stories that are tied to emotions because they serve a deeper cause.

Analytics & Reports

Know how to read and interpret your data stats by investing in tools that will help you measure metrics like audience behaviour and post-performance so that you can see what content appeals to them the most, after all, they are your followers. Proper in-depth analytics will go a long way whilst trying to figure out how to grow on Instagram and will give you a better idea of what works and what does not work.

Know your audience

Whilst learning how to grow on Instagram might seem like just posting content and following people on a regular basis, it's also important to know the demographics of your audience, meaning which country they are from and what is the best average time that they engage with your content the most since you are working with various different time zones.

Knowing how far your posts reach can serve as a good motivation for continuing to create awesome content for your followers and guess what? they will just keep on growing. I mean what is the point of creating content that nobody likes or is interested in right?

Some people will like and engage with your content and others will not even bother, and that is a normal thing to take place as people just like different things, so keep an eye on your data metrics and cater to the audience demographics that appreciate all your hard work. And if you see that you are reaching new audiences, ask them what they would like to see or know from you and then work your way from there.