AWeber Review 2021
AWeber Review 2021
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In this article, we will discuss one of the best software for email marketing that you could use for your business as well as why email marketing is important.
A lot of organizations from all across the globe are increasingly inclining towards the World Wide Web after apprehending its immense potential for their business success.
If you too are thinking about internet marketing to escalate your online presence, let me tell you, internet marketing is virtually incomplete without the inclusion of using email marketing.
The World Wide Web is the best place to research various facades of determining the best software for Email marketing and the service providers who excel in this niche industry segment.
Well, let us look into how the email marketing campaign can assist a specific business gain higher ROI (Return on Investment).
The foremost reason to use email marketing is the efficiency of this approach and its ability to amalgamate email marketing services tools with your website and databases.
This might seem pricey at first but in the long run, it will surely make your hard-earned money work for you.
When it comes to email marketing, you should also reckon the potential of email triggers when it comes down to acquiring new customers and generating leads.
What is email marketing?
What is email marketing?
Email marketing is exactly what the term implies it to be, which is the ability to market and sell your or other peoples products and services
Not only to sell but to educate them more on the product and services that you offering and communicate with your potential clients and customers through email.
You could look at email marketing as the electronic version of say a postal mail that you would normally receive in your post box.
A great way for maintaining and building relationships with your potential clients and customers from anywhere in the world and the best part is that you could simply automate the whole process with a click of a button if you set everything up properly and use a good email marketing platform.
Now there are many uses and aspects to email marketing as I have stated with a few examples above. But the most important of all reasons for the use of email marketing is the ability to educate your email subscribers.
Education comes in various forms, like infographics, graphs and charts, images, and the best of all, video content, yes it is possible to include or embed an informative educational video in an email by means of embedding that video into a landing page.
Want you to want to do is to include a newsletter with updates about your company or business with in regards to any promotions, sales, and exclusive deals that you might have for your subscribers.
These are what we could call marketing emails that keep your clients or customers updated with what is happening in your business. Even if its just basic company communications or general messages from the company.
Aweber How To Build An Email List
Aweber How To Build An Email List
Building an email list with Aweber does not have to be complicated at all. Learn how to grow your email list in less than 4 hours with step-by-step, expert guidance in six short and simple lessons.
Email Marketing Pro's
Email Marketing Pro's
building good relationships and growing your subscriber's list sharing company communications and marketing messages.
Email Marketing Cons's
Email Marketing Cons's
Annoying your subscribers by sending them too many emails frequently will lead them to unsubscribe eventually, I do this a lot when a company sends me too many emails because it causes a distraction, and it's unnecessary really.
Keep sending those emails and have your subscribers mark these emails as spam, which is such a waste of time, data, and marketing efforts.
Using email software makes things so much easier by scheduling automated marketing emails for your warm leads and potential leads who either have not bought into your products and services or have just recently heard of your business became interested and decided to subscribe because they saw the value or connect with your brand.
In 2018, approximately 281 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 347 billion daily e-mails in 2023.
Recent industry data shows that the trend towards mobile also holds true for e-mail: in December 2018, 43 percent of e-mail opens were via mobile.
Desktop e-mail clients’ open share had declined to 18 percent, and webmail accounted for 39 percent of opens.
Based on the dominance of mobile, it is no surprise that the iPhone e-mail app was the most popular e-mail client, accounting for 29 percent of e-mail opens.
Gmail was ranked second with a 27 percent open share.
Gmail is a free e-mail service owned by Google, and the company reported 1.5 billion active Gmail users worldwide in October 2018.
Malicious Mail
Malicious Mail
Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices.
Overall, consumers are pretty aware of the dangers of unknown e-mails and according to a global survey in February 2019, 45 percent of internet users reported that they avoided opening e-mails from unknown e-mail addresses.
Email Marketing Templates
Email Marketing Templates
Using email marketing templates is a quick way of getting the job done right. Especially if the templates are professional templates that have been proven and tested to be effective.
Lucky for you, most email software will have a bunch of resources. Tools and templates for you to choose from so that you can focus more on what you do best, running the business.
Email marketing templates will allow you to quickly customize your email using customizable templates that are responsive so that you don't have to start your email from scratch, by simply choosing a layout that fits your message.
These templates are usually included for free whenever you sign up for an email marketing package with a specific email marketing platform or software.
Platforms For Email Marketing
Platforms For Email Marketing
There are many platforms that you could use for email marketing needs and campaigns. These include both free and paid plans to get you started.
The good part is that the majority of these email platforms will have free plans included so that you could explore as much as you can and see if that specific platform works best for you or not.
All, if not most of these platforms will work in different ways and have different pros and cons to them, that's normal. Just like the saying goes, different strokes for different folks, this includes price points and all of that.
But they all have one thing in common, and that's to market your emails so that you could get a return on your investment in the long run while building a subscriber list at the same time that you could later sell to whenever you have a new service or promotional offer.
The best email marketing service for small business owners, entrepreneurs, and freelancers is undoubtedly Aweber's email marketing services.As you might already know, the cheapest and effective way to communicate and connect with your audience is by using the power of email marketing.
Now not to say that there is anything wrong with using google's Gmail accounts, but there are just a few limitations that Gmail has on its end.
Google has some of the best free products and services for both individuals and business owners, but those days of using free services are done with.
Even entrepreneurs who are considering growing an audience and building a brand both offline and online will have to reconsider the tools they use for communication purposes if they wish to maximize their marketing efforts.
There is nothing worse than having to wonder if the email you compiled has been received and read on the other end.
Even worse, imagine putting in so much effort into compiling a sales email just to have it sent to the recipient's spam folder while awaiting a reply, now that is not a good look at all.
So if you want to be in business, you will have to use only the best tools that your competitors have been using all along to achieve the outstanding results you have always wanted to.
Now the company we are going to be discussing here has been around helping businesses grow with email Marketing services and automation since 1998. You read that right 1998!
What Is AWeber Used For?
What Is AWeber Used For?
Aweber is an email marketing platform service that helps you connect and grow your audience no matter what type of business you run.
Aweber allows you to stay in constant communication with your audience by sending them educational marketing material to teach them more about your business's products and services or to send them offers that you think they might be interested in and might want to purchase.
This is just a fraction of what the platform allows you to do, there is way more to it than that though. keep reading on.
Easily Create And Send Emails
Easily Create And Send Emails
With their intuitive easy to use drag and drop email builder, you can add headlines, text, buttons, images or videos into your emails by just dragging them into your message.
Beautiful Email Templates
Beautiful Email Templates
With over seven hundred customizable, mobile-responsive drag-and-drop email templates, your messages will have a professional look and great to read every time regardless of what type of device your audience or subscribers use.
Automated Emails
Automated Emails
Automated emails are most effective for educating your clients and subscribers about your products and services, simultaneously turning leads into paying customers.
And because you will be providing them with valuable educational content for their own benefit ie. product knowledge they will be more than willing to receive your scheduled customized content while they grow their own businesses.
Now the secret here is to release the content posts and relevant intervals, while not bombarding your subscribers with bulk content.
Doing that will just annoy your subscribers and cause them to automatically unsubscribe not because the content is bad but because they are most probably overwhelmed by the bulk content.
Email marketing not only connects you with your audience but also allows you to grow your subscriber list and promote any event or offer while turning your leads into paying satisfied customers.
Award - Winning Customer Service
Award - Winning Customer Service
The Aweber team consists of friendly professional experts who are available seven days a week via email, chat, and a phone call just to make sure that all your marketing emails are delivered, opened, and read on time.
To top it all off, further proving their legitimacy, they have even been awarded a couple of awards, not just awards, but rather industry-acclaimed awards.
With awards such as National Customer Service Association 2015
The service team of the year runner up and The 2016 Gold Stevie winner for sales and customer service, it only makes sense to say that they have been trusted by the best industry experts.
RSS Feed To Email
RSS Feed To Email
This feature will allow you to convert your posts into informative newsletters for your audience an
loyal subscribers who are eager to learn and know more about your products and services or offers you are recommending.
Simply submit your RSS feed to them, notify them when it is you would like to schedule your emails to be sent and let them do the rest.
This will allow you to interact and engage your audience, not only that but at the same time growing your subscriber list with the content you produce.
Sign Up Forms
Sign Up Forms
Freely choose from hundreds of signing up form templates, customize the text and form fields, and add them to your website or blog, and start getting subscribers while nurturing your list.
Always remember that your email list is your most valuable asset because without an email list of potential buyers you won't be having anyone purchasing anything and therefore resulting in a loss of sales.
View In-Depth Analytics
View In-Depth Analytics
As you continue growing your subscriber list, Aweber's detailed stats will help you measure your progress. You will be able to see who’s opening, clicking, downloading, and buying (and who’s not). With a click, you can create new segments and send targeted emails to those groups for even greater relevance and impact.
This for me is the most interesting feature because it allows you to target and retarget, see what is working and what does not work, It allows you to focus emphasis more on your weak spots to yield expected results.
Easily Import Subscribers
Easily Import Subscribers
If you have an existing list of subscribers from another email marketing provider then moving your list into AWeber will be as easy as cake, considering the fact that your subscribers don’t need to reconfirm their subscription.
Imagine working hard to build your list just to find that when you switch to a different email provider, you are not able to bring your list on board with you, now that is not a good look at all.
Unless you want to give your subscribers the tedious duty of having to re-subscribe to your website or blog without them knowing what exactly is going on it can be very hard to tell whether they would still be interested and if they would like to continue receiving your content.
Well if you will be using Aweber, then you will be able to import your subscribers into Aweber without them having to opt-in again and again which can be disheartening.
What’s Confirmed Opt-in?
What’s Confirmed Opt-in?
Confirmed opt-in (COI) is an industry-standard that reduces the risk of spam complaints from people on your list and ensures optimum deliverability. It weeds out spammers, bots, and other malicious site visitors from your email list. The result is a healthier, more engaged list of subscribers.
What Makes A Healthy Email List?
What Makes A Healthy Email List?
A healthy email list has people who want to and are willing and committed to being there. They opted into your list by choice because they’re interested in hearing from you and building a relationship in the future going forward. Many of them regularly open your emails, click on your proposed links and if they think you deserve it, even make purchases.
An unhealthy email list contains spammers, bots, and people who never opted into your list in the first place.
A purchased list is a good example of this – sending to people who have no idea who you officially make you a spammer, and your deliverability will suffer.
How Much Does AWeber Cost?
How Much Does AWeber Cost?
Now I know it might sound a bit risky or perhaps you are just a little bit skeptical which is normal. As you already might know, the greatest investment you could ever make is investing in your business's self-marketing and promotion, Aweber allows you to achieve such results.
If you ask me, the prices are quite reasonable considering the fact that either way if you are operating a legitimate business you will need a good e email marketing service.
And automation tools to help you reach as many people as possible who might be attracted to your brand, products, and services by providing valuable content and solutions in return.
I like the fact that AWeber only has two price points so that it simplifies the selection process and causes less confusion. Meaning its only the professional plan and the free plan.
This is what will be included in your account:
This is what will be included in your account:
Email experts who are here 7 days a week
Easy-to-use tools to help you create emails, sign up forms and more to engage your subscribers.
Industry-leading deliverability to help make sure your emails make it to the inbox.
Email automation to get the right message to the right person at the right time.
Connect to social media, landing pages, shopping carts, and many more integrations to get the most out of your email marketing campaign.
Simply integrate apps you normally use for marketing such as:
Simply integrate apps you normally use for marketing such as:
1. Wordpress
2. PayPal
3. Shopify
4. Facebook
And many more.
So go ahead and give it a try then let me know in the comments section about your experience and results, you have achieved. Or tell us a bit about your favourite email marketing platform that we perhaps haven't heard of.
And if you require more information concerning Aweber, then worry not as I will be gradually updating this post in case there are any changes with pricing Aand/or new features so that you can make the best choice possible.
Which Is Better AWeber or Getresponse?
Which Is Better AWeber or Getresponse?
Aweber is fairly good and easy to use but their features and tools that they offer are nothing compared to what Getresponse offers.
Simply put Getresponse offers better powerful marketing tools that go way beyond the average email marketing software.
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