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A diary used to be a deeply personal item — a journal of thoughts and observations kept under lock and key and mostly buried in a dresser drawer — but that has changed.
Things change quickly on the Internet. Now, keeping a journal of your thoughts, observations, and insights and posting it on the Internet could help you grow your company.
Weblogs, or “blogs,” as they’re more commonly called, have become a popular way for companies large and small to reach readers and potential customers.
A blog is an online publication that is regularly updated and contains news, thoughts, ideas, and brainstorms. It can also provide links to other information sources, Web pages, and blogs.
Many blogs take a two-pronged approach, asking readers to comment about what they see. Although this can refer to anything from sports to entertainment, it can also help the company build awareness and, eventually, revenue.
Blogs aren’t appropriate for everybody. But look at how they can achieve these five simple business goals.
1. Bring attention to a new or little-known product or concept.
1. Bring attention to a new or little-known product or concept.
Blogging makes a lot of sense from a variety of perspectives. Thandi operates a company that offers streaming video e-mail and related video communications products. Since several potential clients may be unfamiliar with video e-mail, Thandi believes her blog is a natural way to provide information.
“I started blogging to establish myself in the technology,” Thandi explains. “It has the potential to be beneficial to the industry. Readers are still searching for new ways to learn more about businesses and engage with them.”
As a result, the consumer will be better informed, and the sales process will be more efficient. A blog replaces you as an information source rather than taking the time to sell your product or service to a customer who may or may not need it. It’s fantastic if a potential client calls you. If not, you’ve squandered no time by explaining something that yields no results.
2. Improve your search engine visibility
2. Improve your search engine visibility
Blogging connects you with prospects in other respects as well. As an organization with an online presence knows, visitors who arrive via Google, MSN, or other search engines may generate a large number of leads.
Blogs can help search engines find you and your company more frequently, particularly if your blog allows readers to leave comments.
According to Brad Fallon, president of SEO Research, a search engine marketing company, blogs have a huge advantage over search engines if done correctly. Any new post and article “becomes an additional Web page with additional keywords to be picked up by search engine spiders,” he explains.
3. Placement
3. Placement
Blogging can also help you develop yourself as an expert in your field by serving as a marketing tool. Not only does this create leads, but it also sends a strong message to the marketplace about your credentials and gives your company a face and a personality.
4. Have an effect on public opinion
4. Have an effect on public opinion
Blogging also enables users to circumvent conventional journalistic outlets and, in practice, become publishers with their own ideas and perspectives.
Blogs are quickly becoming an influential force in shaping public opinion. Anyone with a passion and commitment could become an amateur journalist thanks to blogs, which have developed into credible alternative sources of news on niche and micro-niche topics. In aggregate, I believe some of these sites have just as much influence on public opinion as larger, more developed media brands.
5. Participate in an open forum for your clients.
5. Participate in an open forum for your clients.
Blogs that invite reader feedback, on the other hand, will give your customers a sense of importance. In certain ways, that’s a ready source of information on what you’re doing well and what you need to work on.
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